7 Key Terminologies While Discussing Social Network Games
Wednesday November 14, 2012,
2 min Read
In this age of the internet, trends change very fast. Every month has a new flavor and an entrepreneur needs to be very agile to adapt to them. Casual gaming and social network games are in vogue and are believed to be the current movers and shakers.
These will be discussed at meetups and there also are some buzzwords that you must know to keep up with the times. Investors would also love you if you
speak this language.How is a Social Network Game Defined?
Social Network Games run on a Social Network. They typically require the player be online, run embedded in the social network’s pages, and use social features as deeply integrated gameplay elements.
Here are the 7 keywords you must know as defined by the Casual Games Association:
Freemium: Offering a game, product or service free of charge while charging a premium for advanced features, functionality, or related products and services.
Cost per Acquisition (CPA )/Customer Acquisition Cost: Cost of acquiring new customers. It is calculated by dividing the cost of a campaign by the number of new application installs attributable to that campaign.
Lifetime Value (LTV ): Total amount that a player will spend with a particular game during his or her lifetime with the game.
Virtual Goods: In-game items or game-related services such as power-ups, premium content, or a temporary subscription that enable or enhance gameplay.
Monthly Active Users (MAU): The number of unique users that have used an application at least once over the course of a month.
Daily Active Users (DAU): The number of unique users that have used an application at least once over the course of a day.
ARPPU: Average Revenue Per Paying User.ARPU: Average Revenue Per User.
The revenues are growing exponentially globally and are expected to continue rising. The numbers have just started picking up in India and with the nation of more than a 1.2 billion quickly getting on the internet and wanting to network, the segment will be hot.