By Preethi Chamikutty
As large parts of our country awaits the roll out of 4G services, internet connectivity is still a privilege in many cases. It maybe a given in corporate and big five-star hotels, but the segment of population which is perhaps the biggest consumers of the medium -- youth, still largely rely on data packs purchased from mobile operators to satisfy their surfing needs. But all this can change if Mumbai-based startup ThinkScream can convince colleges to use their service. What ThinkScream proposes to do is provide free internet facility to college students across the country.
ThinkScream launched a Facebook campaign earlier this month to help get details of colleges that can be potentially interested in what they have to offer. “We are looking to setup a connected network across colleges in India and at the same time give free internet over WiFi to students to help them explore and learn more. The campaign is a great way to expand the basic motive of our company which is to get WiFi available at as many places as possible,” explains Raj Desai, co-founder of ThinkScream.
Raj hopes to generate leads through the Facebook campaign and then meet college authorities to explain their proposal and get WiFi setup, “For lead generation, Facebook is a great option as most people who will be using our product are on Facebook,” he says. The campaign will be on for a month till July 11. Apart from that they are looking to get most colleges in Mumbai on board by the month end and Pune & Delhi should follow next month and should be done by July end/mid-August, says Raj optimistically.
The cost involved for colleges is going to be minimal. They just have to pay a deposit fee to ensure ThinkScream’s hardware is not harmed, apart from this the cost will be negligible for colleges. They are currently talking to most top tier colleges in Mumbai and Raj says they will be closing deals with some colleges very soon.
If ThinkScream manages to do what they have set out to, atleast colleges will not have a problem of lack of attendance. The youth and internet today is inseparable, and this may prove to be a great service to retain them within college premises and hopefully also in classrooms.