Five points, someone: with Seth Godin

Seth Godin, American entrepreneur, author, and public speaker. Someone whom I completely and totally admire and follow everyday.

Here are five points from him on foundation elements for modern businesses:

1) The best people to fund your growth are your customers.

2) Plan on remarkable experiences, not remarkable ads.

3) Don’t build a fortress of secrets; bet on open.

4) Tell a story, erect a mythology, walk the walk.

5) Create scarcity but act with abundance. Free samples create demand for the valuable tier you offer.