Shopping portal Naaptol.com has launched Naaptol Reward Points, a rewards platform for people who make purchases online. The new Naaptol Rewards offers its customers the chance to earn reward points on every purchase they make via online shopping and redeem the points earned on their future purchases.
Naaptol currently has a 1 million customer base, which is growing at 30-40% YOY, says Sachin Singhal, business head, E-Commerce at Naaptol. The products that sell the most on site include home utilities in electronics, home & kitchen, home improvement, women apparel and jewellery among others. More than 50% of its customer base comes from Tier 2-3 cities, who shop at the site for products not easily available in the neighbourhood.
Sachin says the Naaptol Rewards programme is their way to thank customers for their patronage, usage and loyalty. Besides the rewards program, Naaptol is also engaging customers through programs like sweepstakes, gift certificates and other user oriented schemes.
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