YourStory.in recently embarked on its journey to find the promising EduStars. While that journey charts its own course, we recently met 24-year-old Divesh Bathija, who is trying to eliminate the fear of maths from the minds of children. Divesh is using fun and games to remove the negative impression that the subject has. Divesh uses games as the ice-breaker and has successfully tutored students across schools in Mumbai, Karjat and Gwalior.
Divesh did his Bachelors in banking and insurance, and his post graduation from University of Westminster. He worked briefly with financial institution Cushman and Wakefield, before starting out on his own. “Maths seems like some sort of phobia, which children develop at an early stage, because they fail to understand the logical application for the same. Maths has become a medium of only scoring marks and it becomes difficult for children to have a strong base in this subject,” reasons Divesh. He believes the market opportunity is very vast for Dinasim, as many children have a fear for the subject.
To-date, Divesh and the Dinasim team has worked with 10 schools across Mumbai, Karjat and Gwalior. They have a patented method of teaching, which Divesh claims has given up to 80-85% results for students participating in the workshops.
Started in January 2012, Divesh admits there was an initial difficulty in being accepted by schools. “It was difficult to convince about this new concept to schools,” but after conducting workshops in 10 schools, the acceptance is now better, he says. Talking about the USP of Dinasim and its technique of teaching, Divesh says their approach is more result-oriented, “in an assessment, if the benchmark score is not achieved, the workshop is redone at our own cost,” he says.
The startup currently relies on word of mouth publicity and PR activity to spread the word. Meeting schools in person is also an important way for them to market their activities.
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