Announcing MobileSparks 2013 - Thriving in the Mobile First Economy

Tuesday November 26, 2013 , 4 min Read

The second edition of MobileSparks promises to bring to you all things mobile and more.

We at YourStory are thrilled to announce MobileSparks 2013, scheduled to be held on 14 December 2013, at Royal Orchid, Bangalore. MobileSparks will enable meaningful dialogue among entrepreneurs, innovators, policy makers, developers, investors, corporates and key influencers to discuss the future of mobile innovation in India.

Let us look at some stats:

There are 900 million mobile subscribers in India.
110 million out of 200 million internet users in India access internet via mobile. By the end of 2013, this number is expected to reach 130 million users.
60 million of mobile internet users in India are mobile-first and mobile-only users. The numbers are going to significantly shoot up with over 300 million smartphones predicted to be hitting the Indian market in the next 3-5 years.

With the surge of data services, and increasing smartphone and mobile internet penetration, India is truly the world’s mobile-only and mobile-first nation.

So, why are we excited about MobileSparks and what’s in it for entrepreneurs?

Entrepreneurs have a huge opportunity to innovative for the mobile-first market and build billion dollar businesses. The space is nascent but only bound to grow. That said, the industry bodies, the policy makers, corporates, developers and entrepreneurs have to get together and collaborate to make the best of this humongous opportunity before India. MobileSparks 2013 is that platform to converge.

You cannot afford to miss the illustrious line of speakers who have come together to make this MobileSparks special -

Subroto Bagchi, Co-founder and Chairman, MindTree
M.N. Vidyashankar, Additional Chief Secretary to Government of Karnataka, Departments of Industry & Commerce
Karthee Madasamy, Managing Director, Qualcomm Ventures - India and Israel
Dipesh Shah, Global VP (R&D), Samsung Electronics

So book your tickets now, and stay tuned for many more exciting updates!

If you are an entrepreneur, innovating to capture this market, we would be thrilled to hear from you. Apply here to be the MobileSparks 2013 (Last date to apply for MobileSparks - 2nd December)

Agenda:

09:30 – 10:00	Registration over networking
10:00 – 10:15	Welcome note and Introduction to the future of Mobility in India
10:15 – 11:15	Learn how to scale with Subroto Bagchi, Author of The Elephant Catchers and Co-founder-Chairman of Mindtree
11:15 - 11:45	The big opportunities! Q&A / Workshop with Subroto Bagchi
11:45 - 12:00	Future of Mobile Talk by Karthee Madasamy, Qualcomm Ventures
12:00 – 13:00	Panel Discussion - Mobile se Paisa! What are the three most promising areas the industry should harvest in order to deliver revenue to app developers, and how do brands and marketers play here? What are the analytic metrics the ecosystem needs to be aware of to drive downloads, engagements, and better business? Are developers fully aware of the data they can access? How do the big tech companies fit into the mobile monetization ecosystem? How is monetization different across mobile platforms? What causes these differences and will they persist? What are the major catalysts that will drive mobile advertising? There is a massive disconnect between ad dollars spent on mobile and user engagement on mobile. Where do we stand at that curve today? Can the ecosystem be made less complicated? Should we care? What are the major catalysts that will drive mobile advertising to parity with web adverts?
13:00 – 14:00	Lunch Break & Networking
14:00 - 15:15	MobileSparks – Demo by 10 promising Mobile Entrepreneurs
15:15 - 15:30	“Mobile Innovation to Stay Ahead” session by Dipesh Shah, Samsung
15:30 - 16:30	User Acquisition: Best practices, smart tips and unknown facts What is driving user acquisition trends today? How are developers dealing with discovery? How do publishers/developers balance engagement and ads? Are Free and Freemium still viable and important business models? If so, describe a successful model, and how can it be replicated? What kinds of 'offers' are best received by consumers? Will brand advertising dollars supplant performance/user acquisition dollars in 2013?
16:30 – 17:00	Cutting-edge UI/UX Workshop
17:00 – 17:30	Fireside Chat on Looking Ahead: Mobile Opportunities for 2014
17:30 – 17:45	Closing Ceremony and Winner Announcements