For startups that aren’t based in the US, making the transition into the American market is one that’s as difficult as it is daunting. There are a lot of unanswered questions and countless variables that come along with bringing your startup to America and it’s important to take all aspects of your business into consideration before making that leap.
In a recent interview from South By South West in Austin, Texas, Murray Newlands of YourStory talks to Liva Judic from Merrybubbles Communications about her tips for foreign startups who are looking to make the move to the US.
To find out more, watch the full interview below:
These are the key takeaways from the video:
- In the interview, Liva starts out by giving potentially the most important tip for all foreign startups, explaining that the things that are successful in one country, might not work in America because of the various cultural differences that exist. She says that a minor cultural thing in India may be a deal breaker in America and that it’s important for companies to work with a team of people who are knowledgeable on what will work and not work in America.
- For companies looking for consulting and advice before making the move to the US, Liva advises that you do research on startup registries in the city your looking to move to and also connect with a consulate in that city as well. Those resources will be able to help guide you in the right direction when making a decision on whether or not to come to the US.
- Liva’s second tip is to get feedback on your product and to be able to be adaptive and open minded. She says that it’s also important to take feedback at face value and to not take it personally. It’s important to get other perspectives and criticisms on your startup in order to make it more well-rounded, versatile, and universally appealing.