Myntra has brought on Kangana Ranaut, as its brand ambassador and the face for its fast fashion in-house brand DressBerry.
Featuring Kangana Ranaut in the promotional initiatives will help build a strong connect between the brand and its fans across the country. To begin with, she will be the face of a young, confident and fashionable brand ‘DressBerry’, dedicated to young women. Myntra launched DressBerry in 2013, and within a span of 15 months, it has gained commendable popularity, making it one of the largest selling women's western wear brands on Myntra.com.
Myntra believes that Kangana is an ideal choice for endorsing its bold and stylish range of apparel and accessories because of her recent mega hits like Queen, Revolver Rani and her previously unforgettable role in Madhur Bhandarkar’s ‘Fashion’.
Earlier this year, Yepme also signed up bollywood actress Esha Gupta as their brand ambassador.
Kangana Ranaut said,I am happy to be the face of DressBerry. When I came across DressBerry, I took an instant liking to it. Besides the apparel, it is the attitude of ‘Fun, Flirty and Feminine’ reflected by the brand that appeals to me.
She further added, "Brands like Myntra.com are also providing access to youth in smaller towns to shop for their favourite brands as they are equally aspirational and want to look good just like their counterparts in larger cities.”
Also read: How Myntra wows its customers
DressBerry hosts a wide and diverse range of collection for young women ranging from Rs. 249 up to Rs. 1999. Myntra.com ventured into private brands in December 2012 and has since developed a portfolio of eight private brands including Roadster, HRX by Hrithik Roshan, Sher Singh, Anouk, Kook N Keech and Mast & Harbour among others.
Vikas Ahuja, Chief Marketing Officer, Myntra said, “Myntra is a youth fashion brand, presenting the latest trends for men and women who are bold and stylish in the way they carry themselves. Just like Kangana Ranaut. I believe this partnership will strengthen Myntra’s position as India's preferred online fashion destination and will mark a new step in DressBerry's evolution."
Myntra.com already have Bollywood actor Ranveer Singh for its in-house brand – ‘Roadster’ and Lisa Haydon as its brand ambassador.