This niche marketplace wants to become a one-stop shop for the big day in everyone’s life
Marketplace and the listing model seem to be the best models gaining traction in India since the past few years.
The mature relationship matchmaking startup, Aisle.co has been getting good tractions for the past 2 months post launch. Their user base has expanded from few cities in India to having users from nearly 20 countries.
There is vast gap in the market, we might have people using Tinder or Thrill in India but then they are very few. It’s always been the parents, who have been setting up profiles of their daughters or sons on various matrimony websites and scouting for potential marriage partner. Bharatmatrimony and shaadi.com have been the testimonial to this process. But still today, almost most of these matchmaking sessions happen offline.
With Aisle.co, the team has been working hard to change this psychology and to change people get into relationships. But today after almost 2 months of launch, they have a new problem to solve – ‘What after we are in a relation and want to settle?’
This has made the team to launch a quality marketplace for the best wedding service providers across India. The marketplace features some of the top bridal designers, wedding photographers, makeup artists and event planners from major metros.
With the introduction of a new vertical, this small passionate team aims at creating a more structured approach to this vastly unorganised and fragmented wedding industry. Planner by Aisle is their first step in building an urban wedding ecosystem. Wedding is one event in everyone’s lifetime where every family loves to spend money to make the event a unique experience. Wedding these days is no more an obligatory event but an exhibitory one where every family wants theirs to stand out. This is a good step by the team to become a one-stop shop for the big day in everyone’s life.
How Aisle is innovating the traditional Indian matchmaking
Relevant user experience is a big factor when it comes to the success of marketplaces. This niche marketplace seems to have addressed the issues one faces while planning wedding quiet well. The information architecture is also lucid with vital details and portfolio listed giving users enough information to make a decision.
With Aisle’s effort to reduce the gap in wedding planning among urban Indians, they hope to build more trust among their users and poise themselves as a serious matchmaking brand for Indians around the world.
For any marketplace to gain traction and trust, it needs to be curated. One bad experience and a marketplace loses a user in this competitive world where the cost to gain a user is too high.
The team is currently heavily curating the marketplace by restricting the wedding service providers to 100+ including various planners, designers, photographers and cosmeticians. Wedding is a very cost intensive event and everyone familiar with the marketplace model loves to see price and quality comparisons. Keeping the same thought in mind, this planner-marketplace has a healthy mix of cheaper as well as high-end options to choose from.
This startup is trying to solve a local social issue without much deviation from the traditional Indian way. A great product made in India for India seems to be the next big startup soon.
The big fat Indian wedding is getting bigger and fatter constantly, and such niche marketplaces have a fat market to address.
