Blueshift Labs, a big data-powered marketing SaaS company, today announced that it has raised a $2.6 million Series-Seed round led by New Enterprise Associates (NEA) and Nexus Venture Partners. The round saw participation from angel investors that include Tim Kopp (former CMO of ExactTarget), Neil Tolaney(Personalization Mall.com and former investor at Technology Crossover Ventures), and Anand Rajaraman and Venky Harinarayan (founders of Kosmix, @WalmartLabs, Junglee and MilliwaysVentures).Blueshift’s Predictive Marketing Automation software enables e-commerce marketers to convert visitors into repeat buyers and increase activation and retention rates. By using Blueshift, marketers can easily create behaviorally targeted campaigns across multiple channels including email, Display RTB and mobile push notifications. By abstracting away heavy-duty data science into actionable intelligence, Blueshift helps marketers zoom in on the right customers with the highest purchase intent, and helps craft the right combination of products and promotions for each user.
“Blueshift’s mission is to enable marketers to use the power of big fast data to build deeper relationships with their customers,” said Vijay Chittoor, co-founder & CEO of Blueshift. “Customers are interacting with brands and e-tailers across multiple digital touchpoints and CMOs are increasingly realizing the need to develop unified cross-channel communication with their users.”
The Blueshift team is comprised of an experienced group of marketers who led the development of platforms that drove $3 billion in gross annual sales at Walmart and Groupon; they have a deep background in applying big data to help brands and e-tailers engage with their customers.
“We are thrilled about the opportunity to partner with the team as they pioneer Predictive Marketing Automation for e-commerce,” said Kittu Kolluri, general partner at NEA.
"Blueshift's data driven workflow automation vastly simplifies the complexities that B2C marketers are facing with explosion of data and proliferation of channels," says Jishnu Bhattacharjee, managing director at Nexus Venture Partners.