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How will 4G adoption affect e-com industry

Suresh Sharma
26th Feb 2015
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Fourth generation or 4G is an advanced version of 3G that facilitates its users with mobile broadband internet access. The technology provides wide area coverage and high speed to mobile as well as laptop users. Offering a peak upload rate of 500 mbps and a peak download rate of 1gbps; 4G supports HD streaming. It can ensure optimal use of HD phones. With its WiMAX LTE technology, it provides path-breaking speed and impeccable connectivity as well. A game-changing internet technology, 4G is slowly becoming the Next Big Thing that provides you with immediate access to everything around the world.

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With 4G taking the Indian market by storm, the demand for smart phones is taking an upward swing. The 4G rollout is further influencing the sphere of e-commerce. Online retail firms have to confront logistics as well as connectivity hindrances in order to serve their patrons efficiently. These issues can be solved with 4G internet services. By providing cutting-edge speed and connectivity, 4G is helping online firms tackle their problems easily.

Escalated speed and enhanced connectivity provides users with a compelling and satisfactory browsing and shopping experience. Usually it is seen that potential buyers leave a particular site when they are just going to finalise their purchase. The reason being connectivity problem or slow internet speed. With 4G, customers can quickly make purchases without having to face any such hassles. This is thus, indirectly boosting the sales of e-commerce companies.

With 4G for mobiles as well as laptops, e-commerce companies can be unperturbed about the size of their images or videos. Even on smart phones, users can enjoy the same experience as on a laptop or PC, due to higher connectivity and speed. Many times, online shopping websites hang or the speed of internet dips while making payments or while checking out. This leads to reduction in the confidence level of customers, leaving them in a dilemma whether they should purchase online or not take the chance. This can result in dwindling sales for e-commerce companies. With 4G at hand, buyers are able to make instant purchase decisions and check-out in a hassle-free way.

In order to gain maximum advantage of fourth generation internet technology, the market is witnessing various e-commerce firms going the mobile way. In short, for better results, e-commerce firms are turning to m-commerce. With 4G on mobile, people prefer to use their handheld devices to fulfill their day to day needs. Hence, e-commerce firms are coming up with ground-breaking designs and models to utilise the lucrative mobile space efficiently, making scores of firms turn to the m-commerce platform.

4G, the improved and enhanced version of 3G, is changing the entire domain of e-commerce, making transactions instantaneous, thus delivering reliable and constraint-free experiences.

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