Hyperlocal mobile marketing startup FirstHandle looks to expand into eight cities

FirstHandle, a hyper-local mobile marketing startup that offers offline deals, is looking to establish presence in top eight cities in the next year and is targeting over five lakh customers in six months. The platform is present in Delhi-NCR and Mumbai and connects 20,000 merchants over 400 outlets.

"Our plan is to expand to eight top cities in India with an aim to facilitate over USD 1 billion transactions in next couple of years with pan India presence," Gaurav Sinha Chief Executive and Co-Founder of FirstHandle said.

"We intend to have over 1 lakh merchant establishments offering 10 lakh hot deals in these cities over the next two years. We are targeting over 5 lakh customers in the next few months," he added.

The average ticket size of the deals through FirstHandle is Rs 600 and this is expected to rise to Rs 1,000 with increasing number of users, Sinha expects. The online e-commerce market is still at a nascent stage accounting for 3 per cent of the total pie of USD 620 billion in India, according to industry estimates.

The company aims to address the opportunity in the offline space and offer them online discovery platforms when they shop in and around brick and mortar outlets and facilitate offline transactions.

FirstHandle is an offshoot of PlumSlice Labs, headquartered in San Francisco, with satellite offices in Miami, Ahmedabad and India. With a workforce of over 100 full time employees across different locations, the company is helping large e-retailers manage and sell their products by helping streamline workflows, data management and decision automation.

Image Credit : Shutterstock

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