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Here is why your startup needs a blog

Mathew J Maniyamkott
27th Jun 2016
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Given the many difficulties that startups face these days, being found by users and making a statement tops the priority list of marketers. This is where blogging about your startup enters the picture. Ravi Vaka, co-founder of Sweet Experience, an online shop for traditional sweets and pickles, says, “Blogging is helpful for the simple reason that it will bring in a lot of unique visitors. Sharing blog posts on social media platforms help as well. When you write about topics like food, visual images work better with readers. A healthy engagement on our blog translated into purchases as well for us. I have a team of freelancers who help me out with the articles, keeping keyword density in mind.” But that’s just one story. There are individual bloggers who make tons of money from their websites, and there are entrepreneurs who’ve built businesses through their blogs.

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“Blogging is helpful for the simple reason that it will bring in a lot of unique visitors. Sharing blog posts on social media platforms help as well. When you write about topics like food, visual images work better with readers. A healthy engagement on our blog translated into purchases as well for us. I have a team of freelancers who help me out with the articles, keeping keyword density in mind.” – Ravi Vaka, Co-founder, Sweet Experience

So how exactly does blogging help? And what should you keep in mind when you blog for your business? We’ll address these queries below.

It improves your search engine ranking

Writing content relevant to your business on your blog on a regular basis not only drives traffic to your startup’s website, but it also increases your search engine rankings, thanks to the inbound and outbound links in the post and in the comments. Learning about how search engines rank sites might take up some of your time, but understanding this is well worth the effort.

It helps you find potential partners

Blogging is a great way to find people who are interested in what you do. It is easy to build a relationship over social media before you talk hard business. The kind of reach a blog has is completely different from that of other traditional channels.

It helps you promote your products

Your company may continuously introduce product updates or launch marketing campaigns; and what better place to chronicle all this information than on your blog? Look at it this way: You put out content for the world to read, and in the process, you build your following – all for free! So make full use of this. Not only does it do wonders for a startup, entrepreneurs can promote themselves, too, and create a personal brand in their own fields.

It allows you to promote your culture

Gone are the days when employees had to bribe their way into jobs. These days, employees are choosy about where they work. They are only interested in working jobs that suit their personalities and accept their personal exigencies. Blogging about the colourful culture in your office might be your much-needed ingredient to pull in some good employees. Every time something fun happens at your startup, share it to the world. It’s a simple process but one that’s highly effective.

It enables you to position your company as a thought leader

Your startup might be solving pressing problems in your vertical, but nary a soul, other than your employees and the client, would be aware of this. Letting others know about your achievements via case studies and white papers can make you an authority in your field with influencers and amateurs flocking to your blog to know what’s new at your end.

It can attract sources of funding

It doesn’t take a genius to see that investors are aggressively searching for good ideas and entrepreneurs to fund. Yes, cold-calling a bunch of investors might be the oft-used way to get in touch with VCs. It would be nice to be approached by potential investors who got to know about your startup through your blog, wouldn’t it?

It is not easy to sustain a person’s interest. It definitely takes compelling and up-to-date content to do this. Provide value to your audience, and they will be more than happy to type in your URL to read your posts. Stand out today by wielding your keyboards and penning your thoughts onto your blog.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory)

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