Facebook is not just a social media platform, it is an essential part of our lives. Not only did it make us socially active, but also made us writers, photographers, activists and marketers. All of this, by just giving us a platform to showcase everything we want to. However, the company is now predicting the end of the written format as a medium of communication.
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says , “Facebook will definitely be mobile and it will probably be all video.” Video actually conveys so much more information in a shorter time period. This observation by Nicola has come from studying changes in content formats and the dynamic shifts in the way information is shared.
Facebook has actually built a system where you don’t have to press buttons, touch keypads or even adjust your phone volume to enjoy a video and captivate your audience with your content. More and more brands are now engaging in the video format to interact with their customers. A Buffer research survey found that videos generally drive an increase in engagement, number of impressions (views) and click per view.
Facebook also started giving brands such as BuzzFeed and Nat Geo permission to post 360 degree videos and has also launched Facebook Live, a live streaming video app. Here is how you and your business can leverage this silent video revolution:
If you have spotted any other recent trends through your resources or your personal observation, do share them, and let’s discuss them in the comments section below.
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)