Contemporary brand marketeers —evolving roles and responsibilities

The expectations from brand marketeers are changing, and so should you. Here’s what firms are looking for…

Owing to the rise of multi-channel marketing, the roles of the brand and marketing teams have seen a change across organisations. From being responsible for just external communication, the purview of your role has expanded to a lot more. Marketing teams are now smaller and more strategically inclined to cover internal and external communications, employer branding, advertising, sales etc and not just external communications alone. You’re one team, wearing many hats — one day you’re closing a partnership and the next day you’re handling a PR fiasco. You’re hiring agencies, firing obsolete tools and subscriptions. You’re project managing and you’re also understanding the technicalities behind the product you’re launching. You’re acing both traditional and new-age marketing.

Does this sound like what your job is demanding of you? And more importantly — are you ready for the contemporary marketing role? To be indispensable, you need to be a six-in-one marketeer.

The one thing recruiters are looking for is that you bring purpose and passion to the organisation. Your inspiration could be hard-core technology, fashion, automobiles, or a new take on social networking — it doesn’t matter.

So, are you ready for the contemporary marketing job? How many of the six characteristics do you possess?

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)