With so many reforms and changes being introduced, here is another piece of good news for the country. Catering to the Indian government's dream of making India digital, Bharat Sanchar Nigam Limited (BSNL) has rolled out a new offer through 'DataMail' service where all its broadband users can open their email IDs and access their mail in their native languages. This offer is applicable in eight languages.
Datamail, a startup featured at Mobile Sparks 2016, aims at bridging the language barrier in the age of mobile phones. Built by Xgenplus, the email enterprise solution, Datamail is a new product that bridges the gap between the English and non-English writing populations.
The whole objective of BSNL's offer is to make emailing simpler for those in rural parts of the country and to encourage non-English speaking Indians to use the internet in their own language. Through this free 'Linguistic email address', BSNL aims to empower 89.54 million customers all across the country.
According to the official press release, Managing Director of BSNL Anupam Shrivastav said, "Providing the linguistic email address is a one of a kind initiative in the world to achieve our Prime Minister's Vision of Digital India. It's now possible in every part of India to have an email address in one's own language and communicate in preferred language."
The domain that is going to be installed is DataOne.Bharat and the regional languages applicable are Hindi, Gujarati, Urdu, Punjabi, Tamil, Telugu, Bengali and Marathi. Director of CFA NK Gupta stated that the app is free to be downloaded from any Android or iOS system through the respective app stores. The app is developed by Data XGen, and the CEO of the company stated that they are very happy to contribute to PM Modi's Digital India dream by collaborating with BSNL.
These are the prescribed steps to use this service :
1. BSNL broadband customers can use the DataMail app, which is free to be downloaded on any Android or iOS system through their respective app store.
2. User will have to select the language in which they want his/her email address.
3. Insert the mobile number.
4. Select the checkbox ‘I am a BSNL broadband customer’.
5. Insert BSNL broadband number with STD code.
6. You will receive an OTP on your registered mobile number.
7. Type the desired email address in your own language.
8. Start using and share with your friends!
With the regional languages of India having very little space in digital media, we at Think Change India believe that this is a big move in amplifying the representation of Indian languages in the digital world. This also has the potential of opening up the digital world to a larger set of Indian citizens, especially in rural areas.