Email newsletters allow companies to stay in constant touch with their customer base. From sharing industry developments and company news to promoting offers and events, email newsletters offer a diverse range of functions for marketers to leverage. But such emails will only serve their purpose if they're read by the recipients. Since the average person's inbox is flooded with emails on a regular basis, it takes something special for your email to stand out; and that special something is design. An email with an attractive design compels recipients to read through it. The problem is that coming up such a design, for most marketers at least, is often a time-consuming and strenuous task. If you fall in this category, then here are a few sites where you can get excellent readymade email newsletter templates for free:
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In its own words, the site offers “Modern email templates designed by the best email designers in the business”. Easy to use and completely free, these templates are not restricted only to newsletters; they also have email templates for product launches, account management, and e-commerce besides marketing related ones. You just have to create an account (also free of charge) and you download your desired template as a HTML file or a zip file for use in automated email marketing platforms like Campaign Monitor and MailChimp.
Campaign Monitor offers its user free access to some of the most visually appealing email templates currently available on the web. These templates are not only free, they're also extremely easy to customise, which makes personalising them for your business a quick and near-effortless task.
One of the most widely used email marketing services, MailChimp also has a great collection of free templates. Even if you're using the basic free account, which allows you to send up to 12,000 emails a month, you get access to wide collection of pre-designed templates across a variety of formats and themes. The site's simple UI also allows creatively-inclined marketers to create their own templates with unbelievable ease.
As the world's largest online graphic design marketplace, 99Design delivers on the high expectations it sets. In a recent contest, the company asked designers to come up with the best email templates they could design across three categories – newsletters, promotional emails, and personal notifications. The winners were then made available for free download to the public. You can download them either in the HTML format or a high-quality PSD.
A marketing and sales company with fingers in all the pies, HubSpot has a solid collection of email templates available for download. Their 63 free templates, which are collected from various providers, cover a range of themes and require minimum effort to customise.
With five customisable templates, Zurb's responsive email framework Ink boasts of adaptability across all kinds of devices and email clients. Featuring a fluid layout that makes customising image and copy an easy task, Zurb's email templates are perfect for marketers looking for a hassle-free experience.
Using these ready-made email newsletter templates eliminates a marketer's need to hire a professional designer and accelerates the creation of email marketing campaigns. If you know of other sites which offer free responsive email templates, share them with us in the comments below.