5 ways to add variety to your Twitter marketing

13th Mar 2017
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People all over the world use Twitter to connect with their passions, share their opinions, and find out what's happening in the world. Because people are looking to discover new things when they log into their Twitter accounts, they are open to interacting with businesses as well. Entrepreneurs in India are really making the most of this mindset to expand their reach and connect with new and existing customers. The availability of influencers across every field makes it possible for businesses to tap into their target audience with ease. However, over a period of time, marketers tend to hit a saturation point while thinking of new ideas to connect and engage with their followers. Here are five new ways in which you can add variety to your Twitter marketing.

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Conduct Twitter polls

Once your Twitter poll is live, you can see the results in real-time to get prompt insights. Think over your poll questions carefully to make sure they are relevant to your business and will attract the interest of your followers. Message the influencers in your filed of business to retweet the polls. Once the poll is over, tweet your expert opinion to show your knowledge in the area.

Put up native videos

Twitter has increased its native video duration to 140 seconds. This will give you a chance to show your content in a more descriptive way and engage more followers. You can use these videos to take your followers behind-the-scenes or even post teasers about upcoming product launches. Instead of simply putting up live tweets while hosting an important company event, you can put up short videos to give your marketing strategy a new spin.

Make the most out of a trending story

Popularly known as ‘newsjacking’, this tactic involves closely monitoring trends on Twitter and finding ways in which your brand can add value to a story. What's remarkable about Twitter trends is that they are based on your location and whom you follow so you can remain relevant while interacting with your audience.

Provide links of significance

Links in tweets lead to valuable web traffic opportunities and create a journey for your Twitter followers to know more about your business. Inserting your link in the middle of a tweet has shown to get more retweets as opposed to when the link is placed at the beginning or at the end of a tweet. Links with tweets also perform relatively better and get a much greater number of retweets.

Tag relevant influencers

If you're creating premium content as part of your social media marketing strategy, tag relevant influencers and brands mentioned in that content on Twitter. It is the correct way to increase reach through mentions, direct messages and retweets.

Incorporating the above mentioned tactics in your Twitter marketing strategy will help your brand expand on this platform. Over time you will begin to witness an increase in your follower count and see your engagement levels boost.

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