As India continues to be a lucrative market for cloud- and SaaS-based companies, there are a few rules that don’t apply to gaining and retaining our SMEs.
Owing to rapid infrastructural development and a conducive business environment, the small and medium enterprises (SME) sector in India has grown by leaps and bounds over the years. Additionally, technological advancement has proved to be a boon for the industry as it is playing a key role in upgrading business operations and helping small businesses significantly augment their reach across a wider spectrum. Hence more and more SMEs are using technology, especially cloud and SaaSproducts.
But this is the most difficult space to be in as it's highly price-sensitive, value-driven, and remains services-oriented in emerging markets including India. With my experience in catering to these segments in the past decade, I have the following learnings:
A lot of young tech startups frequently reach out to me for help, but I was surprised when one of the top three global technology companies invited me to make a presentation on how struggling startups can sell Saas and tech to help SMEs. Here is the crux of the common mistakes people make while creating products and businesses for this segment.
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)