How to find social media micro-influencers for your small businessPriyanka Gupta
In this glocal world, niche influencers have risen as a result of platforms like Instagram, Facebook, Twitter, Blogs, vlogs, etc. This niche segment is small yet powerful, and can help you to spread word about your brand.
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Research reveals that around 82 percent of consumers are likely to follow a recommendation made by a micro-influencer and 70 percent of them consult social media before making buying decisions. Micro-influencers can boost visibility, increase promotion, engage an audience, and create hype about the brand.
For big businesses with bug budgets, promotion and visibility are never a concern. However, for small businesses with modest marketing budgets, this route to brand promotion is something to seriously consider. The only challenge here is to find such influencers and find a way to work with them. Here are some simple ways for you to find micro-influencers:
Keywords are the key
Hashtags and keywords are of more value than imaginable. A particular hashtag or keyword search using influencer outreach tools will help you find variety of bloggers in your niche. You can contact them through their social media pages and work with them on a commission basis to get your content out or be tagged in their posts.
Another way to find micro-influencers is to go through your fan-base on your social media platform. Chances are you will find people who patronise your brand so much that they would be more than willing to work with you. By providing a more natural relationship driven by less effort, it will help you reach more and more people. You can look at cross platform promotions with them. Another great way to speak about you is to offer discount code via your fan profiles.
Ninja Outreach, BuzzSumo, and Followermonk are examples of few online tools which can guide you to find micro-influencers for your brand. It will give you detailed information on the posts of these people, and their reach, engagement, and shares.
When life gives you lemons, Google how to make lemonade. Google is the answer to all our problems. So keep Googling to find bloggers in your area. Leveraging their influence and their fan-base can work wonders.
Once you have found micro-influencers, design a marketing campaign. Spend some time and work out numbers to see how they can impact your brand and create a successful campaign. Have a definite call to action in your campaign and also define the performance measurement matrices. It is pretty clear by now that a group of niche influencers can give your brand the extra push it needs.