Jio goes 'dhan dhana dhana dhan' with its Rs 309 unlimited plan for prime members
Its been five days since Indian telecom's newest entrant, Reliance Jio, withdrew its 'Summer Surprise' offer in the face of TRAI opposition, but Jio has good news to share. The company today launched the JIO DHAN DHANA DHAN offer, which introduces a Rs 309 all-unlimited plan with special benefits for Jio prime members.
Reliance Jio Infocomm Limited announced today that the Jio Summer Surprise has been fully withdrawn, following the advice of the Telecom Regulatory Authority of India (TRAI). They also claimed that this new offer is aimed at encouraging Jio subscribers to live the digital life without restrictions. Under the new Rs 309 plan, users can avail unlimited SMS, calling, and data (1GB per day at 4G speed) for three months on first recharge.
The company also announced the Rs 509 ALL UNLIMITED PLAN for daily high data users offering Unlimited SMS, calling, and data (2GB per day at 4G speed) for three months on first recharge. Considering the special benefits that are available to Jio Prime members, customers who were unable to subscribe to Jio Prime for any reason can to do so by paying Rs 408 or Rs 608 (Jio Prime + recharge price) to avail these benefits. These plans will be available starting today. Existing Jio customers who have not done their first recharge so far need to do so by 15 April to avoid degradation and/or discontinuation of services.
Jio is currently implementing the world’s largest migration from free to paid services, owing to the short time span it has at hand after TRAI intervened. The move showcases Jio's intent to make full use of this opportunity to avail the most attractive tariff plans in the industry, which are also unparalleled globally.
Also read: Jio to extend its flagship plan till June, but with a twist
In less than a week after Jio had made its announcement about the ‘Summer Surprise’ offer, the 4G entrant had to take a step back. After a rigorous discussion with TRAI, Jio discontinued its complimentary benefits, but the users who have already signed up could avail the free data for next three months. According to TRAI and other telecom regulators, the pouring offers from Jio violated the 2002 TRAI letter that allows such offers for only 90 days.
On March 31, when it was anticipated that telecom 4G newbie Reliance Jio would close its Prime plan, the company had different plans for its users. Jio extended the deadline for purchasing its Jio Prime membership plan as well as the Rs 303 plan to April 15. The company also went so far as to claim that this is "one of the most successful customer privilege programmes anywhere in the world".