Considering the juggernaut of global e-commerce companies waiting in the wings to storm India, what are the top key changes that the e-commerce sector in India should brace up for?
According to Sauvik Banerjjee, CTO of Tata group’s multi-brand e-commerce player, TataCLiQ, “There are four biggest and important changes happening in the world of technology right now.” These are:
“The three game-changing technologies in the space of customer experience are IBM WATSON’s Retail Analytics, Adobe Target’s segmentation driven hyper personalisation and Israel technology organisation NANO REP who have been mastering the art of software bot and deep learning for call centre management and contact centre processes.”
Banerjjee, who has over 20 years of experience evangelising digital innovation across Europe, the UK, US, and other continents, took over the key position at Tata CLiQ in January this year. In his new role, Banerjjee will focus on strengthening the technology backbone of the company for better customer experience.
He was recently featured in the Who's Who list of IndiaRetailing, a retail intelligence platform that provides news, insights, intelligence, analysis, and data covering retail operations across Indian markets. The other names in the list included Tarun Bali, Head IT, Quest Retail, Rajneesh Sharma, CIO, DLF Brands, Puneet Kaushik, Sr. Manager – IT & MIS, Savemax Wholesale Club, and Manoj Patel, Deputy CIO, House of Anita Dongre.
Before Banerjjee joined TataCLiQ, he was the Chief of Technology for SAP Global’s Omnichannel and digital vertical and was responsible for developing the architecture of TataCLiQ and Reliance Jio. He holds a Doctorate from University of Sunderland and Durham University.
With over 150 digital product and platform implementations to his credit, he is currently focussed on omnichannel, deep learning, machine learning, NLP (Natural Language Processing) and innovations on IoT and industrial IoT. He holds an in-depth knowledge of multiple industries from retail, telco, manufacturing, fintech, agri-tech, and healthcare.
The e-commerce platform is now looking at newer categories and expanding brand portfolio back on the multi-fold growth they have registered since launch in May 2016.