Making your company's website when strapped on cash

Wednesday October 25, 2017 , 3 min Read

A brand's website has become a critical component for its survival these days. Not only do you need to have an appealing site, the template or operations must standout because if customers feel that it's a straight copy then they will within seconds. Other aspects to focus on are download speed, accessible menus and tabs that enhance customer interface. If you’re on Facebook, you’re there to spend a few minutes and move on, but if you’re on a website you’re there for a specific reason and you want answers to what you’re looking for in-general. With the above points in mind, here are steps to making a website for free or cheap, by yourself –

Image: Shutterstock

Buying a domain name

You can go to any domain name registration website like Hostgator, 1and1, GoDaddy, etc., to book a domain name along with server space. The cheapest options are available at about ₹500 for the first year, and then pay a yearly fee for booking your server space which could be another ₹500 plus. You should ideally start off with a cheaper space at first.

Selecting your website architecture

WordPress offers the best website tools and themes and is a great start to a stable coding environment. A tool which is very easy to learn and adapt to, WordPress makes for a great way to extend your site with plugins and you can use it free of cost by opting for a Wix.com website, or a simple WordPress blog.

Selecting themes and plugins

Next choose a theme - free or paid, from a website like ThemeForest. You want to add-in your logo, your tagline and other basic details to get it running, as well as check the interface on mobile and PC platforms. Select a good SEO and spam-protection plugins, as this will make your website run faster and more efficiently, as well give you more options in themes that you can use in the future.

Content

Now you need to fill in all the content that you need. You can create 4-5 different pages in WordPress and then label them Home, About US, Service/Product, etc., so that people can easily migrate from one page to another. Do determine the usage of such pages, and fill each of them with the appropriate images and words that are relevant to your audience!

Finally, you need to understand that a good-looking website may not be completely free, but there are many workarounds to what’s mentioned above and taking some time out from your day will be helpful in crafting that perfect website.