The Wedding Brigade raises $1 M pre-Series A round led by Blume Ventures

Aims to use the funds from this round towards expanding their team and business verticals, strengthening their community, and introducing new products and services to the market.

Wedding portal The Wedding Brigade today announced that it has raised $1 million in a pre-Series A round of funding led by Blume Ventures. The other participating investors include Czar Capital, Mountain Pine Capital, Lets Venture investors and the Keiretsu Forum.

Prior to this round, The Wedding Brigade had raised Rs 4 crore in 2016 in a round led by Blume Ventures. The Wedding Brigade aims to build India’s leading wedding brand by delivering curated and easy-to-access content, products and services pan-India and internationally; growing its revenue by over 4x last year.

Sanna Vohra, Founder and CEO, said, “The multi-billion-dollar Indian wedding industry has incredible potential, but must be tackled keeping in mind its complexities. Since our inception, our mission has been to create a seamless content-to-commerce platform where our consumers can find ideas, plan their weddings, and make all their purchases and bookings on a single platform.”

Adding he said, “This year, we aim to delve deeper into our top-performing divisions and focus on vertical integration. The industry is at an extremely exciting threshold, and we are looking forward to being on the forefront of it with the support and encouragement from our consumers, stakeholders and investors.”

According to Sajid Fazalbhoy, Principal at Blume Ventures, "While we continue to see the rise in the market size and potential of the Indian wedding industry, we also see the need-gap arising from such a fragmented market. It is this need-gap that led us to The Wedding Brigade a few years ago and we are extremely happy and bullish about the way it continues to address this gap. We see The Wedding Brigade as a great partner at the helm of the next leap in the Indian wedding industry, backed by a driven team, keen focus on consumer delight, and data-driven technology.”

The Wedding Brigade (previously known as Indear.in) began in November 2014 in Mumbai, and is a content, shopping and services platform for Indian weddings. TWB aims to use the funds from this round towards expanding their team & business verticals, strengthening their community, and introducing an array of new products and services to the market.

The Indian wedding market, which is pegged at $40 billion, has witnessed the mushrooming of startups offering various kinds of solutions to the industry. In end-to-end wedding services, 7Vachan, BandBaajaa, Wedmegood, Shaadisaga, Bollywoodshaadis and many similar platforms are competing with each other.