Popular magazine Playboy, which stood as an epitome for personal freedom and celebration of sex, joined the #DeleteFacebook campaign and deleted its Facebook pages. This move made the magazine lose more than 25 million followers and virtual fans directly.
The magazine added value to the argument by stating that Facebook's terms and policies hindered its freedom with adult content.In a press statement, Playboy said,
"For years, it has been difficult for Playboy to express our values on Facebook due to its strict content and policy guidelines. We have been faced with the only alternative being to alter Playboy's voice in order to meet Facebook's views of what is and is not appropriate on its platform."
It added that the restrictions have challenged the company's business objectives and the ability to reach its audience in an authentic way. The recent news about Facebook's alleged mismanagement of users' data has solidified its decision to suspend activity on the platform at this time.
The statement said, "There are more than 25 million fans who engage with Playboy via our various Facebook pages, and we do not want to be complicit in exposing them to the reported practices. That is why we have announced that we will be leaving Facebook's platform, deactivating the Playboy accounts that Playboy Enterprises manages directly."
Soon after revelations that Cambridge Analytica, a New York-based data mining and analysis company, received personal details of over 50 million Facebook user accounts and used them to push targeted advertising to sway and influence public opinion, Brian Acton, WhatsApp Co-founder and former Facebook employee, voiced his views with this tweet:
The movement got immense traction when Elon Musk made several headlines with a stunt. In a dramatic turnaround, after some light-hearted banter, things got quite serious when one Twitter user dared Musk to delete SpaceX's Facebook page, if 'he was the man'.