Incubated by Rajasthan government, these startups are scaling high with iStart

Incubated by Rajasthan government, these startups are scaling high with iStart

Tuesday June 26, 2018,

3 min Read

Rajasthan has continually worked towards making the region a thriving startup hub. It launched the Rajasthan State Startup Policy as early as 2015, making it one of the first states to formulate a regional startup policy aimed at improving the ease of doing business for new startups.

iStart is a flagship initiative by the Rajasthan government to support startups and entrepreneurs. It is intended to foster innovation, create jobs, and facilitate investment. The programme aims to nurture innovation and entrepreneurship in the state. This also helps in the economic growth and development of the state. The initiative, which was started in August 2017, is a single-window platform for startups. The following are some of the startups under this initiative.

1. Aadharshila

This Noida-based startup deals with wireless hand-held billing solutions. Its main objective is to enhance the speed, reliability and accountability of Mobile point of sale, and billing/receipt generation transactions. Launched in 2015 by Kavita Aggarwal, Aadharshila fills the need for an alternative to bulky hand-held receipt terminals, which can be used on smartphones. The product can be used in any industry that requires bill generation like electricity, water, cable TV bill payments; and home-delivery businesses like groceries, food, laundry services, online shopping portals, paid parking lots, post-paid mobile billing, and toll-tax, among others.

Aadharshila featured image
Aadharshila founder Kavita Aggarwal


Founded in 2015 by Naveen Meena and Mohit Sharma, Toroots is a platform that makes it possible for enterprising people in villages to collaborate with curated panel of travel bloggers, travel experts and photographers to co-create and market experiential travel packages. Its services include experiential trips, accommodation, and activities. Jaipur-based Toroots has raised Rs 1.5 million in seed funding from angel investors. The startup provides services in places like Mumbai, Delhi, Bengaluru, Jaipur, Kolkata, Himalayas, North East, etc., among others. These trips are curated with a focus on giving an unique experience to the clients.

3. MyLy

Myly is an edtech mobile app and ERP for school management, which focuses on improving learning outcomes for students. Founded by Madhup Bansal and Gaurav Mundra, Myly enables students, teachers and parents to connect, engage and learn. Based in Jaipur, the startup was founded in 2014. Its features include online fees payment, school mobile app, online assessments, publication of exams and results, leave applications, communication and data management, etc., among others. Myly has raised $100,000 from angel investor Newbie Promoters.

4. Freshokartz

Freshokartz Agri Products is an ecommerce marketplace for fruits and vegetables in Jaipur. It works on an on-demand procurement model to provide fresh fruits and vegetables that are directly procured from farms. Founded by Rajendra Lora and Nagendra Yadav in 2016, this Agri tech startup directly connects farmers to consumers. Incubated by iStart, Freshokartz has raised an undisclosed amount. The company currently delivers to only Hotels, Restaurants, Dhabas and Hostels in Jaipur.

Rajendra Lora and Nagendra Yadav - Founders at Freshokartz

5. Srjna

Jaipur-based Srjna incubates the experiential learning culture, and aims to transform the conventional educational system from mechanical memorisation to advanced analysis and application. It was founded in 2015 by Sharad Bansal, Om Prakash, Kapil Arya and Vivek Pathak. Srjna has created over 200 economical, feasible, innovative and portable subject-learning models for the students of Class I to X that can be practiced anytime and anywhere on mobile/tab/web platforms.