Sequoia India launches Surge, a founder-focused program for early-stage startups in India & SE Asia

Dipti D

Tenzin Pema

Sequoia India launches Surge, a founder-focused program for early-stage startups in India & SE Asia

Thursday January 24, 2019,

4 min Read

Raising funding and scaling have for long been the challenges that early-stage startup founders in India and South-East Asia face. In a move aimed at addressing this pressing concern, top global VC firm Sequoia Capital India is launching Surge, a rapid scale-up program for early-stage startups.

Sequoia Capital India, known for nurturing startups from idea to IPO stage, created the 16-week-long Surge program to give founders an “unfair advantage to scale and grow, make smart business model choices at the start, and raise a Series A round soon after.”

Speaking to YourStory from Davos, Shailendra J Singh, Managing Director, Sequoia Capital (India) Singapore, says,

“Being an early-stage founder is possibly the toughest job in the world. At a time when very few believe in a founder’s dreams, when there is little proof of concept, and few resources, the most critical decisions have to be made.”
Shailendra J Singh, Managing Director, Sequoia Capital (India) Singapore

And that’s where Surge aims to give the founders a flying start.

Surge, which will invest $1.5 million in every startup that is a part of the program, is aimed at helping companies with their early-stage design choices with the support of Surge mentors that include accomplished founders and technology executives, says Shailendra.

“We think these early-stage design choices can be very, very hard – from building the first product to hiring the first engineer to landing the first customer. These choices, we feel, can make or break a company,” he adds.

Shailendra believes that early-stage founders are still under-served in India. “We hear this from founders in ASEAN too. So we designed Surge to serve founders with an ambitious proposition.”

To gauge how founders in its regions were faring, Sequoia conducted a series of Twitter polls last year and found that seed startups are under-capitalised.

“While CB Insights reports that the average seed/angel round size globally is now $1.3 million, the first cheque in India remains relatively small. The majority of respondents (78 percent) to my Twitter poll reckon the typical seed round in India is under Rs 5 crores ($800,000),” says Shailendra.

The other insights gleaned by Sequoia India include,

“Road to Series A consists of many small rounds. That early stage fundraising takes up way too much time, and that founders are getting too diluted too early.”

According to YourStory Research, Pre-Series A deals saw nearly 20 percent dip in 2018 from a year earlier, highlighting the challenge that very early stage startups face.

At the end of Surge, founders will have the opportunity to raise capital during an ‘UpSurge’ week from a curated list of angels, seed funds, and VCs. If founders of a Surge cohort prefer to wait, they can raise capital during UpSurge week of the next Surge cohort. The initial $1.5 million provides them runway, in most cases, to last well beyond two Surge cohorts.

The key highlights of the program include:

  • Capital: Surge will invest $1.5 million at the beginning in every startup that is a part of the program. By ensuring these startups have capital at the start, Surge will enable founders to recruit a team right away, make product, and growth investments.
  • Community: Each Surge cohort will have 10-20 companies and there will be two cohorts a year. The firm believes that each Surge founder will be a pillar of support for others in their cohort. The smaller group size also means Surge will be far more selective than other programs.
  • Mentors: The initial list of Surge mentors includes accomplished founders and technology executives like Byju Raveendran, Carousell’s Siu Rui Quek, Cred’s Kunal Shah, Freshwork’s Girish Mathrubootham, GO-JEK’s Nadiem Makarim, Google’s Rajan Ananadan, Insider’s Hande Cilinger, Mad Street Den’s Ashwini Asokan, OYO’s Ritesh Agarwal, Uber’s Amit Jain, WhatsApp’s Neeraj Arora, Zilingo’s Ankiti Bose, Zomato’s Deepinder Goyal, and more.
  • Cross-border immersion: Surge is designed to have five modules, which will be hosted across the globe in China, India, Silicon Valley, and in Singapore. “Our global immersion is a unique aspect of Surge and is designed to give founders first-hand exposure to startups and trends in the most important technology markets,” the firm states.
  • Company building support: Over a four-month journey, founders will participate in Sequoia’s AMP curriculum that leverages decades of startup building experience at Sequoia Capital. AMP was developed by the US team and is adapted to the firm’s experiences in India and ASEAN.

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