Why SMBs must prioritise technology to create a positive work environment

71 percent of the SMB employees across the globe are compelled to use desktops and a staggering 74 percent do not have access to cloud-based tools, nor have the flexibility to choose technologies that are most suited for their tasks leading to employee dissatisfaction and in turn poor productivity.

5th Feb 2020
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A 2019 industry study found that nearly 40 percent of employees working in SMBs across the globe were dissatisfied with their work environments. A key contributing factor to the dissatisfaction was the mismatch in the employees’ expectations w.r.t. access to technology. It revealed that 71 percent of the participants were compelled to use desktops and a staggering 74 percent of SMB employee respondents do not have access to cloud-based tools, nor have the flexibility to choose technologies that are most suited for their tasks.


The study was conducted by Forrester Consulting, gathered responses from 800+ employees across 14 global markets including India, Singapore, UK and US.

Why improving access to technology is key

The study points to reality on the ground -- how employees working in SMBs across geographies do not have access to technology that will help them to bring their best to work.




This is at a time when a majority of the workforce is made of either millennials or gen Z – generations that grew up with technology and the internet being part of their lives. This generation understands how technology optimises the effort to be put into every-day tasks and how it enables collaboration and enhances productivity. The lack of access to this basic business need tends to lower morale. 


The Forrester Consulting study points to this as well. It revealed that improving technology use in the organisation was central to bringing about improved employee experience and thereby enabling better work performance.


Interestingly, the study not only delved into the pain points of the employees, but also aimed to understand the factors that prevented SMBs from giving their employees the best access to technology. It revealed that 45 percent of SMB IT decision-makers did not have an adequate budget to cover all their requirements. Other challenges included internal IT teams not being equipped or trained to manage all device issues post-purchase (42 percent), or not having the adequate information from device vendors (32 percent), making it difficult to differentiate product offerings.


Today, Lenovo through its ThinkBook series is addressing these painpoints.

Designed for performance and style

ThinkBook series not only comes with awesome productivity and entertainment features that today’s millennial and Gen Z workforce love for, but also is affordable and durable. The Series price range starts at Rs 38,000, with the higher-end models priced at around Rs 58,000.


These laptops make it easy to do business with style. From options like the Modern Standby that wakes your laptop in less than 0.5 seconds and fingerprint reader that logs in and turns on the screen in a single touch—just like a phone. Its rapid-charging technology keeps the machine unplugged when you’re on-the-go, saving precious battery life. With Intel® Optane™ memory, everything's faster—from booting up to apps and files. There are also two Dolby Audio™ speakers delivering exceptional sound. And there's the option of discrete graphics for hi-res visual work, videos, or even some gaming. What's more – the USB 3.1 (Gen2, Type-C) port ensures that large data transfers and heavy media files zip through, lightning quick.


When it comes to privacy and reliability, nothing's left to chance. When you're not using the webcam, you can cover it with the ThinkShutter for enhanced privacy. On top of this, every ThinkBook undergoes stringent tests to withstand spills, bumps, drops, dust, and extreme temperatures.


Also, the ThinkBook laptops are not only about performance. It’s also a statement piece. It’s grey metal finish gives it an extremely premium look and the narrow bezels make it one of the sleekest machines in the market. Most importantly, the ThinkBook is designed for on-the-go users. And so, It is easy to carry or even slip under your arm as you go about your day.


In short, ThinkBook laptops deliver efficiencies that work smarter for the Gen Next, just like the way they want it.

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