How this Delhi startup is solving the charging problem for e-rickshaws by partnering with small stores
About 80 percent of all electric vehicles in India today are e-rickshaws, as an increasing number of rickshaw pullers are shifting to affordable and cheaper means of clean transportation.
However, e-rickshaws come with their own set of challenges, including a battery charging time of up to 10 hours, limited revenues, and investment in expensive new batteries.
The replacement cost per battery is Rs 25,000-Rs 28,000. Lead-acid batteries usually weigh close to 80 kilograms, which reduces vehicle mileage. As the battery cannot be refurbished, an e-rickshaw owner typically returns it to the vendor after it has run its life.
Founded in 2020, with a vision to impact the livelihoods of the e-rickshaw community, Delhi-based electric mobility startup Battery Smart is aimed at building India's largest network of EV-battery swapping stations.
What does it solve?
IIT Kanpur batchmates and friends for over eight years, Pulkit Khurana and Siddharth Sikka have extensive experience when it comes to consulting in startups, having previously worked on several mobility initiatives.
They co-founded a mobility startup called Pods in 2015, as an app-based intra-city bus pooling service in Gurugram. However, it was operating in a market that had big players like Shuttl, and could not compete.
Post this, Pulkit immediately joined Shuttl to further his interest in that space, and worked in the company for four years. He became the Head of Supply and quit in October 2019 to start Battery Smart.
With Battery Smart, e-rickshaw drivers have access to a retrofittable Li-ion battery-as-a-service solution that provides them with a ‘two-minute battery-swapping facility’.
With a team size of nine members, Battery Smart provides advanced Li-ion batteries to e-rickshaws on a subscription basis. A driver can stop at any of the company’s partner swapping stations, which are currently available at 26 locations in South West Delhi and get a fully-charged battery against a discharged battery.
At Battery Smart, Pulkit takes care of battery development, supply, and corporate relations while Siddharth looks at growth, operations, and technology.
How it works
Partners manage their stations through Battery Smart’s mobile application. Drivers are authenticated via the partner app and based on usage, drivers pay the service amount to partners.
Partners work on a revenue share model with Battery Smart, and transact using the same app. Partners earn Rs 5,000-10,000 per month after expenses
“Drivers can double their income by moving to Battery Smart. They pay Rs 100-200 per day to Battery Smart, depending on the usage,” says Pulkit.
USP and Growth
The company is planning to set up a battery swapping station per square km by opening 300 battery swapping stations in Delhi-NCR by the year end, and onboarding 5,000 e-rickshaw drivers on its platform in the next 10 months.
Its USP and how the startup differentiates itself from others in this space is by operating in an asset-light manner by partnering with local businesses as swap station partners.
Pulkit says instead of opening their own charging stations, which would include investing additional cost and time, they decided to partner with local small stores in high-density neighbourhoods along the high traffic routes.
“Our low-cost, compact, and low-maintenance battery swapping units can be installed at small shops and by individuals, enabling the shop owners to earn an additional source of income without any added labour or real estate cost,” mentions Pulkit.
The startup currently has 26 operational battery swap stations in Delhi, conducting more than 1,000 battery swaps every week on its network. The startup claims to have completed over 15,000 swaps since launch, and driver-partners have completed over one million km swaps with Battery Smart.
Business model and moat strategy
Battery Smart operates in an asset-light manner by partnering with local businesses as swap station partners. Drivers sign up on the Battery Smart platform on a subscription or pay-per-use basis. The station partner is responsible for battery charging and swap operations. Battery Smart has a revenue-sharing arrangement with its station partners.
“Battery Smart is rapidly expanding its footprint by onboarding swap station partners on its technology platform and providing them with an additional steady stream of income, hence locking in the supply. There are inherent network effects in our operating model as the Battery Smart proposition becomes more and more valuable for drivers as more station partners sign up on our swap technology platform,” Pulkit says.
As per a report by Avendus Capital, the EV market is likely to be around Rs 50,000 crore by 2025, with two- and three-wheelers being increasingly electrified in the medium term due to COVID-19 disruptions. It also stated that as much as 40 percent of the e-rickshaw market is expected to shift to lithium-ion batteries.
Battery Smart is also piloting its battery swapping technology on electric two-wheelers. According to Pulkit, the projected market opportunity for Li-ion battery swapping of electric two-wheelers in India is $6 billion (by 2024).
The startup considers Sun Mobility, Bounce (for Bounce fleet two-wheelers), and Oye Rickshaw (for Oye fleet three-wheelers) as some of its competitors. However, its strategy of onboarding local shop owners as swap stations partners makes them stand out.
The startup has raised an undisclosed seed round led by Orios Venture Partners, India’s leading early-stage venture capital fund. Angel investment platform Faad Network also participated in the funding round.
Edited by Kanishk Singh