Startup news and updates: daily roundup (April 6, 2021)

Paytm reaches 15M monthly users mark on Mini App Store

Fintech major Paytm on Monday said over 600 apps have been featured on its Mini App Store with more than 15 million monthly users coming to the platform. In October last year, Paytm had unveiled its Android Mini App Store to support Indian developers after its tussle with tech giant, Google. Some of the big brands that had gone live recently include Park+, BB Instant, Vedantu, Apollo Pharmacy and Ferns n Petals among others.

MSD becomes shareholder in F&B startup that launches helicopter shot-inspired chocolates

Budding cricketers are not the only ones getting inspired by Mahendra Singh Dhoni's iconic helicopter shot as it has now become the inspiration for artisanal chocolates launched on Tuesday by food and beverage startup 7InkBrews, where the former India captain is also a shareholder. The company based out of Mumbai is founded by Mohit Bhagchandani and co-founded by Adil Mistry and Kunal Patel.

PlayShifu raises $17M in Series B led by Inventus Capital India (Funding)

Augmented reality technology startup PlayShifu on Tuesday raised Series B funding of $17 million from Inventus Capital India with Inflexor Ventures joining as a new investor. Existing investors Chiratae Ventures and Bharat Innovation Fund also participated in this round. The announcement preceded the launch plan of eight new products in 2021, the company stated.