India's kiranas see increase in income amid second wave

By Team YS
May 22, 2021, Updated on : Sat May 22 2021 00:31:31 GMT+0000
India's kiranas see increase in income amid second wave
Propelled by India's push towards digitisation coupled with the COVID-19 pandemic that has accelerated this shift, an increasing number of kiranas are going digital.
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Propelled by India's push towards digitisation coupled with the COVID-19 pandemic that has accelerated this shift, an increasing number of kiranas are going digital. 


And this has not just resulted in kiranas onboarding the payment apps, but has also led to a rise in their incomes. 

Flipkart kirana store

Homegrown ecommerce marketplace Flipkart says that small retailers on its network, such as general stores, tailor shops, and more, registered a 30 percent rise in average monthly delivery incomes in 2020.


Last year, Flipkart-owned PhonePe said it would enable digital payments for over 25 million small merchants across India by offering them end-to-end control of the payment process.


With this rapid penetration of digital payments, kiranas are now going contactless. This doesn't just enable kiranas to receive digital orders from consumers and make digital payments, but also digitises handling stock and the supply chain, fulfilments, and getting loans sanctioned.

According to projections, 12 million small retailers are taking the digital plunge due to giants like Paytm, PhonePe, Reliance, and Facebook.

This opens up various opportunities for startups such as Ahmedabad-based Easy Pay whose Paisa Nikal app connects both small stores and their consumers through banking services. With its Aadhar-enabled payment system and value-added services, the startup creates additional revenue for the kirana stores in the form of banking commission.


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Before you go, stay inspired with… 

Yellow Messenger

Raghavendra Ravinutala, CEO, Yellow Messenger

“We are seeing a tectonic shift and message-based ordering is the norm. Small stores can benefit from this development.”

Raghu Ravinutala, Co-founder and CEO, Yellow Messenger



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