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Luxury to lifestyle: Titan Company's new avatar

When CK Venkataraman took over as the MD of Titan Company in October 2019, little did he know that he would be faced with one of the steepest challenges of his career within the next six months.

Luxury to lifestyle: Titan Company's new avatar

Monday August 23, 2021 , 3 min Read

When CK Venkataraman took over as the MD of Titan Company in October 2019, little did he know that he would be faced with one of the steepest challenges of his career within the next six months. 


A Tata Group veteran of 30 years, Venkat had served as the CEO of Titan’s jewellery business since 2005, before replacing long-serving MD Bhaskar Bhat who retired. 


As India went into a stringent lockdown starting March 2020, Venkat had to find ways to create the desire for Titan’s lifestyle products in homebound consumers. The company’s diversified offerings — from watches, jewellery, and ethnic wear to sunglasses, bags, perfumes, wearables — may not have featured in the list of pandemic essentials. 


Even though Titan's retail outlets started reopening in a phased manner towards the end of 2020, the second wave in 2021 harmed the business even more


But because of Titan’s legacy status and trusted relationships with customers, distributors, franchisees, vendor partners, and the community, it could be “resilient”. 


Even though Titan’s stock has nearly doubled in the last one year, its business recovery has been a tad slow. But the MD isn’t “worried”.  Instead, he chooses to take a medium-to-long-term view

Read all about how the Indian startup ecosystem is battling the second wave of COVID-19 here.


Here are some useful tools to help you find the nearest vaccine centres in real-time.


You can also share a tribute to COVID-19 warriors, saviours, and survivors here.



Editor’s Pick: Women in Tech

Kalpana Behara has over 20 years of experience working in leading tech companies like NIIT, Google, Facebook, and Uber. She believes, over the years, the constant challenge was to grow with the industry and survive the hypergrowth of every company she worked with.


In her current role as Head – Digitisation, GSS at Uber, Kalpana manages content curation, validation, and review across all product lines. Read more.

Women in Tech

Startup Spotlight

Making Tata Steel, RIL factories efficient


A former executive at ITC, Manish Arora, along with his childhood friend Samir Otiv, who was studying at IIT Madras, realised that many factories and industries were still having to work in traditional ways. 


So, they both went about digitising the processes and incorporated enterprise SaaS startup Maximl Labs Pvt Ltd in Chennai on December 26, 2016. They were joined by IIT Madras graduate Ajaykrishnan Jayagopal and former Goldman Sachs associate Pankaj Pawan. Read more.

Maximl startup snapshot

Credit: YourStory Design


News & Updates



  • Indian startups raised about $6.5 billion in funding in the April-June 2021 quarter, while 11 of them entered the coveted unicorn club, a report by Nasscom-PGA Labs said. During the second quarter, 160 funding deals were closed — up 2 percent from the January-March period.



Before you go, stay inspired with… 

Titan
“Titan has remained a substantially jewellery and watches company. But, we believe that the opportunity for the other businesses is large. It is occupying a good part of the leadership focus at this time.” 

CK Venkataraman, Managing Director, Titan Company 



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