Apurva Purohit’s journey to starting up

Apurva Purohit and her son, Siddharth, have started Aazol, a consumer products startup that aims to create a marketplace for traditional food made by self-help groups in Maharashtra.

Saturday November 20, 2021 , 3 min Read

Good Morning,

Apurva Purohit's entrepreneurial journey is one of a kind. The author of two bestsellers, she is an independent director at Mindtree, L&T Technology Services, and Manipal Health Enterprises.

She, along with her son Siddharth, recently launched Aazol Ventures Pvt Ltd, a consumer products company that aims to create a market for traditional food items made by self-help groups and micro-entrepreneurs by reconnecting Indian consumers to local foods of their regions.

Aazol has onboarded self-help groups that make different kinds of produce, with each group employing between three and 50 women to work with them.

Giving due emphasis to sustainability, she says the idea is to look at businesses that support environment-friendly practices and bridge the divide between urban and rural India.

"I think it’s a beautiful and impactful collaboration of different MSMEs coming together. I want to see Aazol scale quickly and make a difference," Apurva says.

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