How Juicy Chemistry bagged lifelong loyalists

Founded in 2014, Juicy Chemistry is a skincare brand with a laser focus on natural ingredients-based products. It claims to offer products that are sustainably sourced, cruelty-free, freshly made, vegan, free of colours and synthetic fragrance.

Thursday April 14, 2022 , 3 min Read

Founded in 2014, Juicy Chemistry is a skincare brand with a laser focus on natural ingredients-based products. It claims to offer products that are sustainably sourced, cruelty-free, freshly made, vegan, free of colours and synthetic fragrance.

Juicy Chemistry served 45,000 customers last year, up from 25,000 in 2019 — an 80 percent jump — aided by more people shopping online during the pandemic.

In 2019, it clocked revenue of Rs 2.9 crore, which grew by 44.8 percent in 2020 to Rs 4.20 crore. The startup claims it recorded a profit of Rs 22 lakh in 2020, higher than Rs 20 lakh in 2019.

What really worked for Juicy Chemistry and helped it meet its competition head-on all these years has been its ingredients — the cynosure of its entire brand philosophy.

While it specialises in skincare and haircare, Juicy Chemistry eventually wants to metamorphose into a lifestyle brand, which means getting into nutrition.

Currently, the startup is in the early stages of launching its own line of nutritional comestibles, which could include teas, capsule supplements, drinks, effervescent tablets, etc.

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News & Updates

Zilingo Co-founder and CEO Ankiti Bose was reportedly suspended amid alleged accounting discrepancies. However, senior company officials told YourStory that Ankiti’s suspension has more to do with "silencing her complaints of harassment against colleagues".

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Polygon announced "Green Manifesto: A Smart Contract with Planet Earth" initiative to become carbon neutral and climate positive by the end of this year. The firm has pledged $20 million in an effort to completely mitigate the impact of its carbon-dioxide emissions this year.

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