Never start a business to make money. Start a business to make a difference.

In a world driven by profit margins, the true essence of entrepreneurship often gets overshadowed by the pursuit of wealth. In today's world, it's easy to think that starting a business is all about making money. But the truth is, businesses have the power to do so much more. While owning a business sounds glamorous: freedom, flexibility, and maybe even a hefty paycheck, it is important to remember the core of starting a business.

For all the aspiring entrepreneurs out there, reevaluate your motives and focus on creating meaningful impact rather than merely chasing monetary gains. The mantra is simple yet profound: Never start a business to make money. Start a business to make a difference, money is a part of the equation that you'll get anyway. This quote by Marie Forleo is a powerful reminder of this mantra.

The Money Mirage

Many people dream of starting a business for financial freedom and a luxurious lifestyle. But the reality is often far different. Building a successful venture takes time, dedication, and resilience. Focusing solely on money can lead to frustration, burnout, and even ethical compromises.

The Power of Purpose

When your business is driven by a genuine desire to make a difference, it becomes more than just a job. You're passionate about solving a problem, creating positive change, or offering a valuable service. This passion fuels your drive, inspires innovation, and attracts like-minded customers and collaborators.

Practical Steps for Purpose-Driven Entrepreneurship:

1. Identify your "Why": Reflect on your values, passions, and the issues you care about. Determine how your business can address societal needs or gaps in the market. Ask yourself - What problem do you want to solve? What impact do you want to make? Clearly define your mission and values to serve as your guiding stars.
2. Focus on your Impact: Align your products, services, and marketing efforts with your purpose. How will each decision contribute to your desired impact?
3. Build a Community: Surround yourself with people who share your values and support your mission. This could be your team, customers, or even online communities.
4. Measure your Impact: Define metrics to track your progress towards your mission. Did you reduce plastic waste? Did you empower local communities? Quantify your positive contribution.
5. Be Transparent: Share your story, your struggles, and your successes authentically. Transparency builds trust and connects you with potential customers who resonate with your mission.

Money will naturally follow when your business solves a genuine need and makes a positive difference.

By prioritising purpose, you build a sustainable venture that thrives beyond just financial gains. You create a legacy that inspires and leaves a lasting impact on the world. So, what difference will your business make? Start with that question, and watch your entrepreneurial journey unfold with purpose at its heart.