Technology integration is helping future-proof hotel business

For hotels to excel in a fiercely competitive landscape, it's vital to be innovative and responsive to shifting guest preferences. A pivotal approach to achieving this is through a proactive management system that serves as the hotel's central nervous system. This orchestrates every department towards the unified goals of enhanced productivity, an elevated guest experience, and improved team morale.

This management system is key in navigating the day-to-day complexities of hotel operations in a profitable and efficient manner. It simplifies processes, optimises the supply chain, and boosts staff productivity, enabling hotels to maintain their competitive advantage.

By adopting this integrated approach, hotels can look forward to improved revenue, guest satisfaction, and occupancy rates.

At the heart of this system is operational planning, which includes managing and adjusting inventory in line with demand, ensuring operational efficiency, and monitoring staff performance.

Financial management is another cornerstone, focusing on minimising costs and maximising profits through strategic resource management and partnerships with top-notch vendors.

Hotel quality assurance inspection

Customer experience, feedback monitoring and performance metrics of a business are instrumental for setting up the growth trajectory and a hotel business is no exception. Considering the need for it, quality assurance is paramount in setting a hotel apart from its competition.

The process of quality assurance for a hotel involves conducting market research to select superior products and establishing quality benchmarks while integrating technology.

This can help hotels forecast and capitalise on data-driven insights to align business operations with future needs and streamline inventory, housekeeping, and stock management.

Effective supply chain management

A hotel business is a highly dynamic venture with multiple activities involved in the procurement, production, and delivery of goods and services to customers. This puts more emphasis on effective supply chain management. With technology coming into the system, automation of the procurement cycle is facilitating direct connections with suppliers with minimal delays.

A robust supply chain management strategy is becoming crucial for keeping a hotel competitive, with the system supporting the development of strategies that focus on guest satisfaction and profitability.

The tech integration in a hotel helps the staff in handling inbound and outbound logistics efficiently. This creates more room for the staff to focus on more productive activities, simultaneously helping the hotel with reduced costs.

A step towards creating omnichannel experiences

Beyond the core strategies that impact hotels’ overall performance, hotels need to build an ability to adapt to the changing guest behaviour. Hotels, at the same time, must also focus on enhancing their overall approach to stay ahead. This includes adopting robust communication channels, refining marketing strategies, and improving operational methodologies.

Implementing a dynamic Hotel Property Management System (PMS) in 2024 is predicted to be a game-changer. As per the recent market data, the market is expected to grow expected to grow from $1.30 billion in 2023 to $1.83 billion by 2028, recording a CAGR of 6% during the forecast period. Such a system will oversee reservations, link departments seamlessly, and furnish critical performance insights.  

Additionally, elevating the sales process and integrating advanced technologies can further help hotels address the varied needs of guests. This also extends to focusing on recouping the lost opportunities, revenue management and optimisation of hotel operations.

Furthermore, hotels can provide exceptional amenities that meet every guest’s needs elevate the guest experience and boost reservations. By adopting these strategies, hotels can secure their future and prosper in the dynamic world of hospitality.

By Rahul Kumar, Co-founder and Director of Revivo Technologies.