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Sustainable supply chains: Green logistics practices for the 21st century

A sustainable supply chain refers to the entire production and delivery process, starting with the basic extraction of raw materials to product disposal or recycling, which is structured to reduce the negative environmental and social impacts.

Sustainable supply chains: Green logistics practices for the 21st century

Monday November 11, 2024 , 6 min Read

We are living in an era where environmental consciousness is not just a trend but a global imperative where businesses are being held accountable for their impact on the environment. The most critical aspect of this, though, would have to be the management of supply chains. This shift towards sustainable supply chains minimises environmental impact while being economically viable.

One of the key priorities by the end of the 21st century is this kind of shift that focuses on green logistics in practice, considering that this is balancing efficiency in transportation, warehousing, and distribution with the responsibility to reduce carbon footprints, limitations in waste, and the preservation of natural resources.

What are sustainable supply chains?

A sustainable supply chain refers to the entire production and delivery process, starting with the basic extraction of raw materials to product disposal or recycling, which is structured to reduce the negative environmental and social impacts.

In contrast to the traditional supply chains which focus on efficiency and cost, the sustainable supply chains aim for long-term ecological viability.

This shift is driven by some key factors like increasing environmental regulations, customer demand for greener products and the need for companies to future-proof their operations against resource scarcity and climate risks.  

Green logistics: The backbone of sustainable supply chains

Green logistics refers to the process of planning, controlling and managing the logistics to reduce the environmental impact. One of the most significant contributors to a company’s carbon footprint, the logistics sector is facing increasing pressure to inculcate more sustainable practices.

From reducing emissions in transportation to optimizing the energy usage in warehouses, green logistics practices help ensure that the companies meet the customers demands without exploiting the planet’s resources.  Some key practices in green logistics that reshape supply chains are-

1. Sustainable transportation solutions

The transportation of goods accounts for a significant proportion of supply chain emissions.

To reduce this, several companies are adopting more eco-friendly modes of transportation like switching to electric or hybrid vehicles significantly reduce greenhouse gas emissions compared to traditional diesel- powered fleets. Others are exploring alternative fuels like biodiesel, hydrogen and natural gas.

Rail and sea freight, where applicable, are the main priority compared to air freight since they have a low carbon footprint. The transportation management systems are also being used to consolidate shipments, reduce empty loads and optimising routes all of which contributes to lowering the fuel consumption.

2. Energy-efficient warehousing

One another significant element of the supply chain which offers room for improvement in sustainability is warehousing. Green warehouses are made to focus on reducing energy consumption and for improving the environmental impact of their operations.

This includes implementing renewable sources of energy like solar or wind power, utilizing energy-efficient lighting such as LEDs and for improving the insulation to maintain temperature control without excessive energy usage.

Automated storage and retrieval systems 9ASRS) are being used to optimise space utilisation, which reduces energy usage. Moreover, “smart” warehouses utilise advanced technologies like IoT (Internet of Things) to monitor energy consumption in real- time and to adjust operations accordingly.

3. Reverse logistics for circular supply chains

Reverse logistics, refers to the process of moving goods from customers back to the retailer or manufacturer, and is important for creating a circular economy. It allows the recycling, refurbishing and reusing of the products and materials, therefore reducing waste and resource extraction. It helps businesses to reduce the environmental impact while generating additional revenue streams from refurbished or recycled products.

Take-back programs, remanufacturing, and sustainable packaging solutions are a huge part of this reverse logistics trend, helping companies meet their sustainability goals while enhancing customer loyalty.

4. Sustainable packaging

Packaging is an important source of waste in supply chains. Several companies are focusing on minimizing the packaging materials, using recyclable or biodegradable options, and are designing packaging which can be reused.

Sustainable packaging helps in reducing the amount of waste generated sent to landfills but also lowers the total carbon footprint which is associated with the production and disposal of packaging materials.

5. Collaborative logistics and sharing economy

Collaboration between businesses reduces the environmental impact by sharing the logistics resources. The sharing economy has led to the introduction of models where companies can share transportation fleets, warehouses, and even last- mile delivery solutions, thereby increasing the efficiency and reducing the overall emissions.

For example, several businesses within the same geographic area can consolidate shipments, minimizing the number of trucks on the road.

The business case for green logistics

Beyond environmental benefits, sustainable supply chains and green logistics also deliver several tangible business benefits. Like reducing the operation costs, through more efficient energy use, lower fuel consumption and waste reduction.

Secondly, companies adopting green practices often see enhanced brand reputation, as customers, investors and regulators increasingly favour environmentally responsible businesses.

Moreover, sustainability efforts help in fostering innovation, driving the development of new products and services that meet the growing demand for eco-friendly solutions. The integration of green logistics into supply chains can also mitigate risks, such as regulatory penalties, resource scarcity, and supply chain disruptions caused by climate change.

Challenges in implementing sustainable supply chains

The major challenges most businesses experience when initiating sustainability in their supply chains include large upfront investments in green technologies such as using electric vehicles or renewable energy systems. It can also be complicated and would, therefore, call for large-scale changes in the supply chain's current processes and consequently in the staff working there.

Another issue faced by global supply chains is sustainability, especially in regions where green logistics infrastructure has not been strongly developed and environmental regulation is still minimal.

However, long-term savings are both monetary and environmental, thus ensuring that an organization is sustainable enough to compete for this century

Environmental pressure, as such, is on the increase; thus, practice from green logistics towards a sustainable supply chain is no more of a choice but a necessity.

A number of firms embrace these changes not only for their contribution to global efforts in combating climate change but also reap benefits such as competitive advantage through alignments with customers' values, operational efficiency, and risk reduction.

In fact, by investing in a sustainable transportation system, more energy-efficient warehousing, efficient reverse logistics, and collaborative models, a business can have a greener and more resilient supply chain fit for the challenges of modern times.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)