Odds Fitness is helping people reclaim their health with personalised plans
Delhi-based fitness startup Odds Fitness is tapping physiology, psychology, and biomechanics to create personalised health and wellness plans that help improve longevity and resilience.
Fitness and health is a key concern for many people, especially given the largely sedentary lifestyles and work environments in major cities.
Asad Hussain felt that most Indian fitness companies aren’t doing anything to tackle India’s unhealthy work culture. That led him to found Odds Fitness in 2019 to change the status quo.
“I have always been into athletics and have travelled for that since I was 15 years old. Once I understood how fitness and sport are integrated, I started looking at fitness as a practice rooted in science,” he says.
Hussain feels that India has an unhealthy work culture that takes a toll on mental and physical health. According to the 2025 Plum Employee Health Report, an average Indian employee develops chronic illnesses about a decade before an employee does in a developed nation.
“India needs organisations that bridge the gap between health and fitness, and reveal how exercise with the right kind of nutrition translates into a longer and happier life. That is what we are trying to do,” he says about Odds Fitness, a startup approaching fitness with a special focus on medical science.
Based in New Delhi, the startup is 80-member strong and has about 300 clients in New Delhi and 20 in Dubai.
“Both cities are known for having a large workforce. We are targeting any place where people spend less time on their lives and more on their status, income etc,” says the founder and CEO, adding that he plans to eventually open offices in Mumbai and Bengaluru.
A comprehensive approach to health
Hussain believes fitness is subjective. “For someone aged 50 and up, a group exercise class may not be a good fit. It may even be even dangerous if they have a history of cardiovascular problems, for instance. We pay a lot of attention to personalised wellness plans,” he says, adding that his company focuses on long-term health benefits.
After registering, a customer also undergoes a series of tests. The reports are analysed by a doctor who then plans a “personalised health roadmap”. Users are also privy to weekly updates on their progress, customised to their requirements.
“Whenever someone signs up with us, we do a deep dive into that person’s health. We have collaborations with some diagnostic brands and we also conduct a comprehensive blood marker analysis with certain individuals. Once that is set, we help them set up their personal fitness goals,” he explains.
After studying the individual’s reports, the startup’s array of trainers helps them achieve their fitness goals.
“We will factor in the data we get from reports. The observations will also help us estimate a person’s ability to perform an exercise routine. Let's say, if you're able to do cardiovascular exercises for half an hour, that will be factored in,” Hussain says.
The startup’s medical team will be notified of any medical red flags raised during the tracking process.
Odds Fitness charges a base fee of about Rs 35,000 to Rs 1,50,000 per month (excluding GST), depending on the plan and how often a user uses the company’s services.
“For the services we provide, we have to charge premium prices. As a company, we took a top-down approach: building our brand’s identity around expertise and quality. Our tech team is also developing products that will ultimately remove many intermediaries, which should eventually bring our costs down.
We don’t wanna compromise on our quality as we are dealing with people’s lives here,” he says.
The startup, which has had 300 customers and a 97% retention rate over a period of six months, wants to acquire a total of 1,000 clients by June 2026.
The Odds Fitness app and more tech incorporation
Odds Fitness has no intention of becoming a tech company, but is developing technology to reduce costs. The tech will essentially be a dashboard that focuses on health and fitness, aggregating all information - from a user’s workouts and their blood reports to their resting heart rate and sleeping patterns.
The startup is working to launch the app within the next quarter. It is primarily functioning on a B2C model after a foray into the B2B sector did produce the expected results.
“We are still trying to figure out a B2B model but so far, we have noticed people tend to cut corners with quality. We want to prioritise people with education and qualifications, not go physique-first.”
Odds Fitness is bootstrapped, six years after its inception. With an investment of close to $1 million, the startup has been profitable from its first year of operations. It plans to triple its undisclosed annual revenue by the end of this year.
“We don’t want to be a company that maximises a shareholder’s wealth. We are looking to partner with people who understand that we are quality-first and then numbers,” Hussain says.
Edited by Jyoti Narayan