Employee well-being startup Plum invests Rs 200 Cr to expand beyond insurance
The company announced the launch of Plum Health Checkups, an at-home screening product that combines over 200 advanced biomarkers, AI-driven reports, and follow-up consultations with doctors.
Plum, the Bengaluru-based employee health benefits platform, is doubling down on healthcare with a Rs 200 crore ($25 million) investment over the next five years to expand its offerings beyond insurance and into full-stack digital health services.
The company announced the launch of Plum Health Checkups, an at-home screening product that combines over 200 advanced biomarkers, AI-driven reports, and follow-up consultations with doctors, all aimed at transforming how corporate India approaches preventive care. The move comes amid a broader strategy shift as the company evolves from an insurtech firm to a healthcare-first platform.
“This is just the beginning of our investment period here in healthcare,” Saurabh Arora, Co-founder and CTO at Plum, said in an interview with YourStory. “We’ve been building this vertical for over a year and a half now, and last year, we grew 125% in healthcare alone with strong gross margins.”
Plum’s new health checkup service leverages its telehealth backbone—already handling 100,000 consultations a year across 20 specialities—and integrates at-home diagnostics across 4,000 pin codes. It includes advanced screening tools such as apolipoproteins for early detection of heart disease, cancer markers, kidney function, and cortisol levels to track stress and energy.
“Today, chronic illnesses like diabetes, hypertension, and early-onset heart disease are showing up as early as age 35,” Arora said in an interview. “From our health camps, we found that 71% of participants carried undiagnosed chronic risks.”
The company has also appointed Prayat Shah, ex-founder of Wellthy Therapeutics, to lead its healthcare business. Shah brings expertise in digital care management programmes focused on chronic illnesses such as diabetes and cardiovascular conditions.
“We’re investing across the stack—doctors, labs, software, and care protocols,” Arora said. “We’re setting up a board of medical experts and building the product and engineering muscle to deliver a world-class digital health experience.”
The expansion is being funded entirely through Plum’s internal resources. The company recently achieved EBITDA profitability and plans to deploy some of that cash toward scaling healthcare.
Unlike traditional insurance products that kick in during emergencies or surgeries, Plum’s healthcare services aim to prevent health issues before they require hospitalisation. “Insurance is about financial well-being during a crisis,” said Arora. “With healthcare, we want to ensure you never get to that crisis in the first place.”
Currently, only 20% of employers in India offer annual health checkups, and even then, fewer than 40% of employees use them, according to company data. Plum aims to flip that trend, targeting a future where 80% of corporations offer preventive programmes and the majority of employees actively engage with them.
The company partners with major lab networks like Redcliffe, Orange Health, Metropolis, and iGenetic to offer nationwide coverage for its diagnostics. It currently serves over 6,000 companies and 600,000 employees, with plans to extend its services to individual consumers in the future.
“We’re focused on the B2B2C model for now, but consumer-facing healthcare is definitely on the horizon,” said Arora.
“The Indian workforce deserves better than fragmented, reactive healthcare,” said Abhishek Poddar, Plum’s co-founder and CEO, in a statement. “This commitment allows us to deliver integrated, preventive, and personalised care at scale.”