Swiggy launches Rs 99 Meal store to attract budget-conscious users
Swiggy is betting on value meals with the launch of Rs 99 Store as it looks to reach urban consumers cutting discretionary spends.
Food delivery major Swiggy has launched a new in-app section, the ‘99 Store’, that features curated meals at a flat price of Rs 99 with free delivery, as the company looks to deepen penetration among price-conscious users.
The move comes at a time when inflationary pressures and shifting consumption patterns have led to softer growth in India’s food delivery sector, as urban consumers curb discretionary spending.
The offering is available across 175 cities, including Delhi, Bengaluru, Kolkata, and Hyderabad, with quick-prep items such as rolls, biryani, noodles, and burgers from partner restaurants. All items are priced at Rs 99 and will be delivered free of charge via Swiggy’s cost-efficient ‘Eco Saver’ delivery mode.
"The 99 Store is our way of making sure daily meals don’t burn a hole in your wallet. We’ve worked closely with our restaurant partners and delivery teams to make everyday meals more affordable without cutting corners,” said Rohit Kapoor, CEO of Swiggy’s Food Marketplace.
Sriharsha Majety-led Swiggy had launched Pocket Hero in December 2023 to offer additional benefits to cost-conscious consumers, which featured extra cashback and significant discounts to users.
Swiggy's food delivery business, its largest segment by size, posted adjusted revenues of Rs 1,867 crore in the fourth quarter of FY25, marginally less than Rs 1,860 crore it posted in the previous quarter. During the same period, gross order value marginally declined to Rs 7,347 crore from Rs 7,436 crore in the previous quarter.
Edited by Kanishk Singh