Flipkart doubles down on super.money with $30M infusion: Report
In a recent move, fintech startup super.money partnered with Flipkart-owned Cleartrip to roll out flight bookings.
Flipkart is reportedly pumping $30 million into its fintech arm super.money, as the ecommerce major accelerates its move into lending and stock broking, according to a Bloomberg report.
The fresh funding comes on top of the $20 million infusion from Flipkart upon super.money's launch last year. Chief Executive Officer Prakash Sikaria is steering the unit toward a wider expansion, with plans to bring in external investors as well, the report said.
super.money has already facilitated more than $700 million in loans through partner institutions and is targeting profitability by the end of the year, according to Bloomberg.
In a recent move, super.money partnered with Flipkart-owned Cleartrip to roll out flight bookings. It also works with other Flipkart Ventures-backed startups like Hyperface.
Flipkart is strengthening its fintech ties with super.money three years after splitting with PhonePe. The PhonePe separation, finalised in December 2022, marked the end of a six-year association that began with Flipkart’s 2016 acquisition of the payments startup. The demerger created two independent companies, though both remain majority-owned by the same parent, Walmart.
Founded in 2015 by former Flipkart employees, PhonePe was bought for $20 million when it was still a fledgling payments firm. Since then, it has scaled into India’s leading digital payments platform.
PhonePe today cemented its lead as India’s largest UPI payments app, processing 9.15 billion transactions in August 2025, with a total value of Rs 11.99 trillion. That gives it close to half of the overall market by value, keeping it well ahead of Google Pay and the rest of the field.
super.money, meanwhile, has quickly climbed the ladder. The app recorded 256 million transactions worth Rs 9,290 crore during the same month. Despite being a recent entrant, it has surged to the fifth spot in record time, powered by aggressive cashback-driven growth.
super.money is also entering India’s fast-growing brokerage industry, with a sharp focus on first-time and retail investors. The company has expanded hiring and is looking for executives to run the vertical. Earlier this year, the company launched a new co-branded credit card with Axis Bank.
Edited by Kanishk Singh