InCred, Analah-led consortium invests Rs 50 Cr in OYO’s parent entity
The investment comes amidst reports that OYO aims to file its draft red herring prospectus soon, targeting an IPO valuation of $6 billion to $7 billion.
Travel tech firm PRISM, parent entity of OYO, on Tuesday said Sunday PropTech raised Rs 50 crore from new-age financial services group InCred and Mumbai-headquartered Analah-led consortium of investors.
Sunday PropTech, also known as OYO Assets, focuses on acquiring and developing hotels in India across premium and mid-premium segments. These hotels are then operated under PRISM’s umbrella of brands, including Sunday Hotels, Palette Hotels, and Townhouse.
PRISM is the parent company of hospitality chain OYO, which changed its name from Oravel Stays earlier this month.
Sunday PropTech also serves as an investment platform, allowing PRISM to onboard premium hotels through management contracts with minimal upfront capital.
“In India, we have already seen listed companies like Samhi Hotels, Chalet Hotels, and Brigade Hotels build large portfolios of premium assets in partnership with global brands. Sunday PropTech is taking a similar approach, but with the added advantage of PRISM’s strong technology stack and brands like Sunday Hotels. We see this platform as well-positioned to unlock strong returns for investors,” said Saurabh Jhalaria, Chief Investment Officer, InCred, in a statement.
Today, PRISM’s company-serviced hotel portfolio spans over 1,300 hotels. With Sunday PropTech, it plans to launch 40 new four and five-star Sunday Hotels in India and other countries by FY26 across metros, non-metros, wildlife reserves, and pilgrimage destinations.
The news comes as SoftBank-backed OYO is aims to list on public bourses—its third attempt since 2021. It is reportedly targeting a valuation of $6-$7 billion for the public offering.
PRISM, earlier this month, reported a sharp surge in first-quarter profit and revenue, buoyed by robust hotel demand, premium brand expansion, and improved operating discipline.
The company recorded a profit after tax of more than Rs 200 crore in Q1 FY26, more than double the Rs 87 crore posted a year earlier, according to an internal email founder Ritesh Agarwal sent to employees.
Revenue climbed 47% year-on-year to Rs 2,019 crore, while gross booking value jumped 144% to about Rs 7,227 crore.
Edited by Suman Singh