The Chtrbox in India’s creator economy; How Artiure helps artists monetise their work
Chtrbox is building the infrastructure brands need to win online. While Artiure is building a marketplace for digital and generative art.
Hello,
The Commerce and Industry Minister Piyush Goyal has urged the industry to boost domestic manufacturing and strengthen the spirit of Swadeshi.
Keep an eye on goods being imported, identify items that can be made in India, and spot opportunities. Reduce imports, increase exports, Goyal told domestic traders. Even small preferences for foreign goods can weaken the domestic industry, he said.
In other news, Unacademy’s Co-founder Sumit Jain, who serves as CEO of the company’s test prep business, is leaving the edtech firm as it gears up for an acquisition by upGrad. Jain joined as co-founder in 2020 and has since then helped build the creator-focused SaaS platform Graphy and make the offline business profitable.
Meanwhile, British International Investment, the UK’s development finance institution, and Copenhagen Infrastructure Partners have launched North Star, a $300-million renewable energy fund. The fund will invest in solar, wind, hybrid renewable energy, and energy storage projects across India.
Lastly, the race for AI compute is heating up.
Tech giant Google and alternative investment management company Blackstone will establish an AI cloud business venture to cash in on the growing demand for AI computing services. Blackstone will initially invest $5 billion in equity to help bring 500 megawatts of data centre capacity online in 2027.
The venture, headed by Google’s Benjamin Sloss, will offer data centre capacity along with Google’s custom AI chips through a compute-as-a-service model. Total investment could reach $25 billion, says Bloomberg News.
In today’s newsletter, we will talk about
- The Chtrbox in India’s creator economy
- How Artiure helps artists monetise their work
Here’s your trivia for today: Who popularised the phrase ‘the buck stops here’?
In-focus
The Chtrbox in India’s creator economy
From a startup solving influencer chaos to India’s only listed influencer marketing firm at scale, Chtrbox is building the infrastructure brands need to win online.
Chtrbox matches brands with creators using filters such as reach, relevance, and resonance. Besides matchmaking, it supports campaign strategy, creator onboarding, paid media amplification, and performance measurement. It also helps brands brainstorm content ideas aligned with business goals.
How it works:
- For creator selection, the platform looks beyond follower counts. It evaluates audience quality, demographics, engagement behaviour, content style, and category fit.
- “We track every rupee spent to spot what works and what doesn’t, which helps brands understand what's working, what isn't, and how to optimise over time,” says Raj Mishra, Managing Director and CEO of Chtrbox.
- Chtrbox works across sectors such as FMCG, fintech, lifestyle, and more, serving both legacy brands and digital-first companies.
Digital marketplace
How Artiure helps artists monetise their work
Gurugram-based Artiure is building a marketplace for digital and generative art, turning it into physical products while enabling artists with financial inclusion and access to global markets.
“The goal is to create a larger community of artists where the platform functions as a marketplace for B2C and B2B transactions,” says CEO Suumit Arora.
Creating an artist ecosystem:
- With artworks from five artists already on its website, converted to multiple product formats, Artiure has a pipeline of about 40 registered artists set to go live soon.
- The platform currently hosts about 900 artworks across 1,200 products. To enhance discoverability, Artiure recently launched a 3D exhibition feature.
- Products on the platform range from canvas prints priced above Rs 2 lakh to coasters costing around Rs 900. Revenue from each sale is split 70-30 between the artists and the company.
News & updates
- Test flight: SpaceX is ready this week to conduct the 12th uncrewed test flight of its next-generation Starship rocket, the first of a newly upgraded vehicle. The mission is critical to Elon Musk’s efforts to satisfy investors and push deeper into space, Reuters reports.
- Layoffs: Meta has laid out the details of its layoff plans this week in a memo shared with employees. Workforce cuts globally would be accompanied by organisational changes to improve the company’s AI workflows.
- AI acquisition: Anthropic has acquired Stainless, a company known for turning API specifications into production-ready software development kits. The acquisition of the developer tools startup used by OpenAI could reshape the race to build AI infrastructure.
Who popularised the phrase ‘the buck stops here’?
Answer: Former US President Harry S. Truman
We would love to hear from you! To let us know what you liked and disliked about our newsletter, please mail [email protected].
If you don’t already get this newsletter in your inbox, sign up here. For past editions of the YourStory Buzz, you can check our Daily Capsule page here.