Naukri launches an AI recruitment platform in India for smarter hiring
Naukri launches AI recruitment platform in India, introducing AI-powered tools to help recruiters hire faster and job seekers find better opportunities.
Hiring has long been a time-consuming process, with recruiters sifting through thousands of resumes while job seekers struggle to stand out. Naukri is now looking to change that with a new AI-powered recruitment platform that promises faster, smarter and more personalised hiring.
The company has rolled out a suite of AI-driven products for both recruiters and candidates, marking another step in its AI-first strategy. This launch highlights the growing role of artificial intelligence in India's recruitment industry, as businesses increasingly rely on AI tools to streamline the hiring process.
Smarter hiring with AI
AI REX is Naukri's agentic AI talent sourcing platform. It is an autonomous AI system that performs talent sourcing tasks with minimal human intervention.
AI REX is designed to automate some of the most repetitive stages of recruitment, from understanding job requirements to identifying suitable candidates. Instead of relying solely on keyword matching, the platform analyses job descriptions, skills, and candidate profiles to recommend stronger matches.
This allows recruiters to spend less time screening resumes and more time evaluating qualified talent. According to Naukri, organisations using AI REX can reduce sourcing time from days to hours.
Better experiences for recruiters and job seekers
The new AI recruitment platform introduces intelligent candidate recommendations, AI-assisted searches and automated shortlisting to help recruiters hire more efficiently. It also supports hiring teams by streamlining workflows that traditionally require significant manual effort.
Job seekers are expected to benefit as well. AI-powered recommendations can suggest roles that better match an individual's experience, skills and career aspirations, making job discovery more relevant and personalised. This creates a smoother experience for both employers and candidates.
Why the timing matters
Naukri's launch comes as AI-related hiring continues to outpace broader recruitment trends in India. According to the company's latest JobSpeak report, AI hiring within the IT sector grew 16% year-on-year in June, even as overall IT hiring fell by 3%.
Across industries, AI and machine learning roles increased by 25%, highlighting the growing demand for specialised talent. These trends suggest that organisations are not only hiring AI professionals but are also embedding AI into everyday business processes, including recruitment itself.
The road ahead
With the introduction of its AI recruitment platform, Naukri is moving beyond being just a job portal to becoming an intelligent hiring ecosystem. As recruitment becomes increasingly skills-driven and competitive, AI is expected to help companies identify the right candidates more quickly while giving job hunters access to more relevant opportunities.
Although human judgment will remain central to hiring decisions, AI is rapidly becoming an essential tool for making recruitment faster, more accurate and efficient.