Anurag Saboo

Anurag Saboo is a co-founder at DaMENSCH and his aim is to redefine men’s essential wear in India by bringing innovation in apparel sector. He leads the brand expansion charter through the levers of channel, geography and portfolio that he helms. Anurag started his professional journey following his engineering at IIT Delhi by joining the E-commerce bandwagon at Snapdeal. He then joined Nykaa as part of the founding team to lead the company to a unicorn status during his 4 yr stint across product management and expansion roles.