Anushka Iyer

Anushka Iyer is the Founder & CEO of, an award-winning, D2C petcare brand focussed on the preventive healthcare space for pets with a range of services and category creating products on offer. Featured in Forbes 30 under 30 Asia, Class of 2021 and named one of Silicon Asia's 30 Best Business Leaders, she is a progressive leader who thinks outside-the-box and delivers meaningful change and creativity to teams. She has scaled Wiggles to win the ‘Retail Start-Up of the Year Award’ 2020 by Entrepreneur India and has built Wiggles to be India’s First Petcare brand to be certified by the IBPSA, USA, and to receive the First Veterinary License for Cannabis-Infused Oil for Pets in India. Anushka strongly believes in looking at petcare through a futuristic lens and is focussed on redefining pet care, its processes and transforming the ecosystem like never before. She is a proud pet parent to 3 adorable pets, Wiggles, Buddy & Rico.