Ashwin turned entrepreneur when he was 15, starting his own back-end online marketing and web services firm Ebusiness Initiative. Ashwin then went on to build and create OrganicApex, a specialized Digital Marketing firm with business units which deal with web services, products, properties and more. In August 2013 he launched Synup. By 2016, he had raised their Series A funding. He is also an expert on bitcoin and cryptocurrency. Ashwin's LinkedIn & Twitter handle.