Dave Dabbah, Former CMO at CleverTap, has more than 20 years of experience building global marketing programs that accelerate growth and catalyze business success within B2B technology and beyond. Prior to his current role at CleverTap, Dave held the position of Vice President of Marketing at both Agora, a software company specializing in real-time communications, and Ephox, an in-application editing software platform. He’s also held tenure with the likes of EmailLabs and Lyris, making him an early adopter of Martech and a firsthand witness of how the industry has grown and evolved.