![Photo of Dipali Mathur Dayal](https://images.yourstory.com/cs/aliases/79900dd0-d913-11e8-a160-45a90309d734/alias_image_1578394152448.jpg?crop=faces&ar=1%3A1&format=auto&w=256&q=75)
Dipali Mathur Dayal
Private banker turned entrepreneur, Dipali Mathur Dayal is the Founder and CEO of The Natturel and Kool Pvt Ltd
(NKPL), the parent company of the brand - Super Smelly, brand of personal care products for Gen Z that
is 100% toxin-free, best-in-class, gentle yet effective and made with natural ingredients. In her present capacity, she
spearheads the responsibility of product vision, investor management, brand management, strategy and direction
for the company.