With an accidental entry into investment banking and a deliberate choice to become a data scientist, Jacob Joseph has seamlessly transitioned from the realm of finance to the world of analytics enthusiasts. Armed with a wealth of experience spanning over two decades in analytics, consulting, and portfolio management, he is adept at unravelling the intricate business challenges faced by marketers through cutting-edge, pioneering solutions fuelled by data science. He currently serves as Vice President - Data Science at CleverTap, a customer retention platform. He dives into the depths of billions of data points every day, striving to unearth actionable insights. His passion for the job is palpable as he pushes the boundaries of possibility.